"Sanders has left behind his own message frame and entered hers: the debate over qualifications."

I do think there is a lot of truth in this article.


http://www.thepeoplesview.net/main/2016/4/6/the-power-of-framing-how-hillary-clinton-got-bernie-sanders-where-she-wants-him-debating-qualifications


"Clinton's message - her frame - has been that we need to concentrate on results while Sanders' frame is that the focus needs to be on the wishlist"



The Power of Framing: The Debate Over Qualifications is Bernie Sanders' Gift to Hillary Clinton


Spandan Chakrabarti April 7, 2016

Ask anyone what the theme of the 2008 campaign was..................


............Until now. Until Bernie Sanders' universally panned interview with the New York Daily News exposed critical gaps in the Senator's understanding of his key campaign issues and raised serious questions about his ability - or even willingness - to address specific policy agenda. Corners of the national media began to question Bernie Sanders' qualification to be president, given his shallow, stump-speech only understanding of many critical issues.

This isn't the first time Bernie Sanders' qualification and experience has been questioned in the race for presidency. Sometimes directly, but more often indirectly, many have raised the point that even though Bernie's message of the whole progressive wishlist was attractive, Hillary Clinton was better qualified to get things done from the Oval Office.

Not much was different this time. Except one thing.

This time, Bernie Sanders bit. With the press finally beginning to pick up on the dangerous lack of depth and Newtown plaintiffs repudiating his close association with the gun lobby, Bernie Sanders finally felt the need to establish himself as qualified.

He jumped into that debate rather bizarrely. He claimed that it was Hillary Clinton who was not qualified to be president.

"Secretary Clinton appears to be getting a little bit nervous," he told a crowd in Philadelphia. "And she has been saying lately that she thinks that I am 'not qualified' to be president. Well, let me, let me just say in response to Secretary Clinton: I don't believe that she is qualified, if she is, through her super PAC, taking tens of millions of dollars in special interest funds. I don't think that you are qualified if you get $15 million from Wall Street through your super PAC."

Hillary Clinton has never said Bernie Sanders is not qualified to be president, and legally, Hillary Clinton has no more control over any super PAC supporting her than Bernie Sanders has over right wing super PACs spending ad money on his behalf.

But don't get bogged down into those details. That's just gravy on top of this very substantive gift the Sen. Sanders has now given Sec. Clinton. And that gift is that Bernie Sanders has left behind his own message frame and entered hers: the debate over qualifications.

Qualifications are what Hillary Clinton is running on. Even in states Hillary Clinton has lost in the primary, the Democratic electorate by and large believe that she is the qualified, experienced, "resume" candidate.

Even Bernie Sanders has conceded that point once or twice, and a Gallup poll released last month showed that almost 50% of Clinton voters see experience and qualifications as her strong suit, compared to only 5% of Sanders supporters believing the same about him. Sanders was stronger on his voters believing he cares about them. A Quinnipiac poll found that nationally (not just among Democratic voters), 62% of voters believe Hillary Clinton has the right experience, while only 46% said the same about Sanders. Hillary Clinton has dominated newspaper editorial endorsements, which put a high value on qualifications.

In other words, qualifications is Hillary Clinton's turf. ...............