How Vicente Fox became a s**t-talking YouTube folk hero

Ellen Ioanes—
May 18 at 1:30AM | Last updated May 18 at 5:35AM




Vicente Fox Quesada is perhaps the last person you’d expect to be a YouTube star. At 75, the former President of Mexico and Coca-Cola executive favors tailored suits and enjoys talking about his foundation, CentroFox, which he runs with his wife Marta.

But he’s also a wildly popular social media presence, to the extent that he won a Webby Award this week for his videos poking fun at President Donald Trump.

In one video, Fox announces his candidacy for the 2020 presidential race, saying that his Mexican citizenship shouldn’t be a barrier: “If that worn-out baseball glove tightly gripping a turd can become president, anyone can,” he says.

Each video has around a million views—not in the same league as Logan Paul or Jenna Marbles, but not bad for someone who left office in 2006. The videos are produced by Super Deluxe, a Turner Broadcasting-owned entertainment company known for its subversive and viral comedy, and inspired by Fox’s tweets during the 2016 campaign and throughout the Trump presidency. Many of the tweets had to do with the infamous border wall and Trump’s insistence that Mexico would pay for it.

More:
https://www.dailydot.com/upstream/vicente-fox-super-deluxe/