American farmers confront 'big data' revolution

http://gazette.com/american-farmers-confront-big-data-revolution/article/feed/103671



Nick Guetterman folds a seat as he climbs into a combine on his farm near Bucyrus, Kan., Wednesday, Feb. 19, 2014. Farmers from across the nation gathered in Washington this month for their annual trek to seek action on the most important matters in American agriculture. But this time, a new issue emerged: growing unease about how the largest seed companies are gathering vast amount of data from sensors on tractors, combines and other farm equipment. The sensors measure soil conditions, seeding rates, crop yields and many other variables.

American farmers confront 'big data' revolution
Associated Press Updated: March 29, 2014 at 10:46 am • Published: March 29, 2014

WICHITA, Kan. (AP) — Farmers from across the nation gathered in Washington this month for what has become an annual trek to seek action on the most important matters in American agriculture, such as immigration reform and water regulations.

But this time, a new, more shadowy issue also emerged: growing unease about how the largest seed companies are gathering vast amount of data from sensors on tractors, combines and other farm equipment.

The increasingly common sensors measure soil conditions, seeding rates, crop yields and many other variables, allowing companies to provide farmers with customized guidance on how to get the most out of their fields.

The involvement of the American Farm Bureau, the nation's largest and most prominent farming organization, illustrates how agriculture is cautiously entering a new era in which raw planting data holds both the promise of higher yields and the peril that the information could be hacked or exploited by corporations or government agencies.