Americans will spend less this Easter
Americans celebrating Easter plan to spend slightly less on food, candy, gifts, apparel and other items compared to last year ($137.46 vs. $145.13), according to the National Retail Federations Easter Spending Survey conducted by Prosper Insights and Analytics.
Those who plan to celebrate (80.3% vs. 83% in 2013) will spend the most on groceries for a family dinner or Sunday brunch out; 85.7% will spend an average of $43.18 on a holiday meal, totaling $5 billion.
Nine in 10 celebrants (89.3%) will stock up on Easter candy, spending $2.2 billion on sweets. Families will also spend on gifts ($2.4 billion), flowers ($1.1 billion) and decorations ($1.1 billion).
Boding well for retailers is warmer weather since Easter falls on a later date than in years past, according to NRF president and CEO Matthew Shay.
Read More: http://supermarketnews.com/consumer-trends/americans-will-spend-less-easter#ixzz2yTUdBaXN
This will be my Easter spending