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Related: About this forumLeave Guy Fieri alone: Why he has nothing to do with the Food Network’s decline
http://www.salon.com/2014/08/15/leave_guy_fieri_alone_why_he_has_nothing_to_do_with_the_food_networks_decline/Leave Guy Fieri alone: Why he has nothing to do with the Food Networks decline
Allen Salkin
Friday, Aug 15, 2014 07:00 PM EST
~snip~
There was a time when Food Network presented revolutionary television like Iron Chef and Good Eats. This was before the billion-dollar years, when chances were being taken by an earlier generation of network presidents like Eric Ober and Judy Girard. And even when it wasnt revolutionary, it was at least pleasant. Back then the goofy David Rosengarten of Taste, the sweet-faced, knowledgable Two Hot Tamales Susan Feniger and Mary Sue Milliken, and others were nice people who stood in as surrogate family members for viewers. These stars were performing the second-oldest activity on earth: cooking. As humans we couldnt help but be transfixed by someone who seemed as nurturing as The Barefoot Contessa, as indulgent and grandmotherly (we thought) as Paula Deen, and as wholesomely appealing as Giada De Laurentiis and Tyler Florence.
But then, as the 1970s passed into the 1980s and Rock and Roll mostly died, the Food Network lost its creative momentum sometime in the mid 2000s. Perhaps its just that we all know how to grate our own Parmesan now. Weve learned to fold our fingertips under when chopping onions. Something new was needed. But nothing new was provided. The era of revolutionary television formats ended when Tennessee-based Scripps Interactive tightened its control over the Food Network. As the profits increased to over $100 million a year then to over $300 million and beyond, its ownership became more conservative.
In a conference call announcing the companys financial results this month, CEO Kenneth Lowe raved that Our family-friendly networks in the home, food and travel content categories are extremely popular with viewers of all ages, but they particularly appeal to upscale women who watch our programming live. What Lowe meant was: The non-DVR watchers love us. These are rich women who actually watch the commercials, increasingly rare birds who are the golden geese of the cable TV biosphere. Every programming gatekeeper seeks to woo them. Commercials for Lexuses, toothpaste, dog food and cruises are what make profits.
If running back-to-back episodes of Diners, Drive-ins and Dives on a Friday night gets an extra few thousand live viewers, thats the way Food Network goes, instead of trying to break in a new stars cooking show, someone like the rather charming Food Network Star winner Jeff Mauro or the maternal Amy Thielen. The network is letting the seed corn go to waste and taking fewer and fewer chances.
TwilightGardener
(46,416 posts)Once they ended "Good Eats" and everything became about stars and cute young women and competitions, I stopped watching.
KurtNYC
(14,549 posts)The show was already a hit in Japan when it found a second audience on American cable TV. It was intentionally over the top and part of the appeal was its edgy humor that was fueled in part by its Japanese-ness. I loved it and I loved the American version. Shatner has made a career out of over the top delivery played as humor.
What seems to drive the Food Network and the onslaught of cooking/food related shows now is our never ending love affair with food. Actual cooking has taken a back seat with personalities like Gordon Ramsay creating the drama that makes TV. The people who CAN cook are now outnumbered by those who cook marginally well but are stronger personalities.
On my scorecard, Rachel Ray was one of the main drivers of the transition. Her knife skills are down right dangerous. She has no formal training and no experience in professional cooking. Her first show was the one where she just went around eating food and saying "Mmmmmm" as soon as it went anywhere near her mouth, well before she could actually taste it. She would show viewers how to eat in a certain city on $20 a day. One part of the secret, SHE DIDN'T TIP (which is more evidence that she has never worked in a restaurant).
They kept that show going, started putting tips into the budget...then they gave her a cooking show.
10 years later we have "Master Chef" on network TV. The show is a fraud. The contestants are cast like the people in a Benetton ad with a certain ratio of male to female, heavy concentration of late 20s and early 30s, etc. The contestants are coached by an off camera army of actual chefs and food stylists. They get to practice the so-called Mystery boxes well in advance. The show works well enough that the producers (Ramsay included) have gotten bolder in their fraud -- introducing a version where coached kids cook, and having a legally blind woman win on the adult version.
Guy Fieri is more skilled and informed than Rachel Ray but skill isn't what matters in cooking shows there days. It is all about celebrity, "reality" personality conflicts and serving up plate after plate to a nation that increasingly eats with its eyes.
Bluenorthwest
(45,319 posts)That is revolutionary in terms of tv biz. Also, when it was developed in Japan, the notion of competition cooking was untried and considered to be doomed to failure. I'd say 'groundbreaking' because revolutionary just sounds hyperbolic but it was brand new and it did create brand new possibilities in international television.
KurtNYC
(14,549 posts)I agree that the concept of cooking competitions for weekly television was groundbreaking, but Food Network wasn't behind that innovation.
Thor_MN
(11,843 posts)I have little use for people who are as "Loud" as he is. He has one but note, Over The Top.
FarPoint
(12,432 posts)Food Network uses food as a prop for silly games equal to a drunk college stunt.
Bluenorthwest
(45,319 posts)nt
earthside
(6,960 posts)I could take a little 'fun' programing like the Bobby Flay challenge show.
And I could accept a program of two showing and reviewing restaurants around the country.
But all these stupid contest shows are boring ... really? who cares who makes the prettiest cupcake?
How-to-cook shows; history of food; where our food/ingredients come from -- in other words, what Food Network was originally is what I would watch again.
MisterP
(23,730 posts)Last edited Sat Aug 16, 2014, 04:30 PM - Edit history (1)