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Polarization May Cause Climate Communication to Backfire
https://nicholas.duke.edu/about/news/Polarization-Climate-Communication-Backfire[font face=Serif][font size=5]Polarization May Cause Climate Communication to Backfire[/font]
April 26, 2016 - 6:00 pm
Featuring
MENGLIN (JACK) ZHOU
[font size=3]DURHAM, N.C. -- Political advocates who support action on climate change have long sought “the perfect message” for swaying skeptics. If the issue can be framed correctly, they believe, the battle can be won.
A new Duke University study suggests it may be more complicated than that.
“Because climate change has become polarized along party lines, it’s no longer just an issue of finding ‘the right framing’ to convey relevant facts,” said study author Jack Zhou, who will graduate with a Ph.D. in environmental politics next month from Duke’s Nicholas School of the Environment. “It has become a matter of political identity, particularly the political party we feel closest to.”
Even efforts to frame climate change around seemingly win-win issues such as economic growth, national security or poverty alleviation are likely to backfire, Zhou’s study finds, if the communication conflicts with the partisan identity of the targeted audience.
…[/font][/font]
http://dx.doi.org/10.1080/09644016.2016.1166602April 26, 2016 - 6:00 pm
Featuring
MENGLIN (JACK) ZHOU
[font size=3]DURHAM, N.C. -- Political advocates who support action on climate change have long sought “the perfect message” for swaying skeptics. If the issue can be framed correctly, they believe, the battle can be won.
A new Duke University study suggests it may be more complicated than that.
“Because climate change has become polarized along party lines, it’s no longer just an issue of finding ‘the right framing’ to convey relevant facts,” said study author Jack Zhou, who will graduate with a Ph.D. in environmental politics next month from Duke’s Nicholas School of the Environment. “It has become a matter of political identity, particularly the political party we feel closest to.”
Even efforts to frame climate change around seemingly win-win issues such as economic growth, national security or poverty alleviation are likely to backfire, Zhou’s study finds, if the communication conflicts with the partisan identity of the targeted audience.
…[/font][/font]
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