Polar Bear Proxies: How Climate Lie Blogs Are Effective, Despite Being Bullshit
The body of evidence supporting human-caused global warming is vast too vast for climate denial blogs to attack it all. Instead they focus on what a new study published in the journal Bioscience calls keystone dominoes. These are individual pieces of evidence that capture peoples attention, like polar bears. The authors write:
These topics are used as proxies for AGW [human-caused global warming] in general; in other words, they represent keystone dominoes that are strategically placed in front of many hundreds of others, each representing a separate line of evidence for AGW. By appearing to knock over the keystone domino, audiences targeted by the communication may assume all other dominoes are toppled in a form of dismissal by association.
Basically, if these bloggers can create the perception that the science underlying polar bear or Arctic sea ice vulnerability to climate change is incorrect, their readers will assume that all of climate science is fatally flawed. And blogs can be relatively influential surveys have shown that blog readers trust them more than traditional news and information sources.
In this study, the authors examined the arguments made by 45 denier blogs and 45 science-based blogs regarding the impact of human-caused global warming on polar bear populations and Arctic sea ice extent. They found that the science-based blogs all showed that Artic sea ice is declining, and nearly all said that global warming threatens polar bear populations. Conversely, the denier blogs nearly all denied that Arctic sea ice is declining or argued that we cant predict how it will change in the future, and that polar bears arent threatened and/or will adapt to climate change.
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In fact, on the question of polar bears, the study authors found that as their primary source, nearly 80% of denier blogs referenced another blog written by a zoologist named Susan Crockford. However, Crockford has never conducted research on current polar bear populations or published any peer-reviewed studies on the subject. There are experts on this subject, like the Polar Bear Specialist Group, but deniers cite Crockford quite simply because shes one of the few scientists who tells them what they want to hear.
EDIT
https://www.theguardian.com/environment/climate-consensus-97-per-cent/2017/nov/29/new-study-uncovers-the-keystone-domino-strategy-of-climate-denial