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Study: Tug at heartstrings with big stats, human stories
http://news.cornell.edu/stories/2019/03/study-tug-heartstrings-big-stats-human-storiesStudy: Tug at heartstrings with big stats, human stories
By Susan Kelley | March 12, 2019
Poor nutrition, inadequate housing, the plight of refugees, the extinction of species – the world’s problems can seem so overwhelming that people often tune them out. How can organizations trying to solve those problems persuade people to pay attention and take action?
Make emotional appeals, with eye-catching statistics and human interest stories, according to a new study by a Cornell professor and his colleague. The research sheds light on the types of statistical and narrative evidence that are most effective at changing behavior.
“Pull at people’s emotional heartstrings,” said co-author Adam Seth Levine, associate professor of government. “You can do it with certain forms of statistical evidence. You can do it with sympathetic case studies. And that will move behavior and move attitudes.”
The paper, “Political Issues, Evidence and Citizen Engagement: The Case of Unequal Access to Affordable Health Care,” appeared Feb. 13 in The Journal of Politics.
…
https://dx.doi.org/10.1086/701722By Susan Kelley | March 12, 2019
Poor nutrition, inadequate housing, the plight of refugees, the extinction of species – the world’s problems can seem so overwhelming that people often tune them out. How can organizations trying to solve those problems persuade people to pay attention and take action?
Make emotional appeals, with eye-catching statistics and human interest stories, according to a new study by a Cornell professor and his colleague. The research sheds light on the types of statistical and narrative evidence that are most effective at changing behavior.
“Pull at people’s emotional heartstrings,” said co-author Adam Seth Levine, associate professor of government. “You can do it with certain forms of statistical evidence. You can do it with sympathetic case studies. And that will move behavior and move attitudes.”
The paper, “Political Issues, Evidence and Citizen Engagement: The Case of Unequal Access to Affordable Health Care,” appeared Feb. 13 in The Journal of Politics.
…
