American Petroleum Institute Is Boldly Rolling Out New PR Campaign; "Innovators"! "Common Ground"!

The American Petroleum Institute (API) is launching an advertising campaign portraying oil and gas energy as a way to combat climate change, despite many environmental groups arguing that the industry hurts such efforts.

In a seven-figure ad buy, API will call for “common ground” on the energy debate in 2020 and beyond, according to a spokesperson. The campaign touts oil and gas energy as a way to reduce climate change by lowering carbon levels.

“The innovators in America’s natural gas and oil companies have teamed up with the country’s brightest minds and reduced carbon emissions levels to the lowest in a generation,” one ad says.

During an event in Washington on Tuesday, API President and CEO Mike Sommers similarly stressed the industry’s commitment to fighting climate change while expressing opposition to a fracking ban endorsed by some Democratic presidential candidates.

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https://thehill.com/policy/energy-environment/477213-oil-and-gas-organization-launches-campaign-to-portray-itself-as