Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' In New Recruiting Campaign
Source: NPR
British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' In New Recruiting Campaign
January 3, 20192:20 PM ET
IAN STEWART
Are you a "binge gamer"?
An unfocused office prankster?
A "me me me millennial"?
If so, the British army wants to recruit you.
It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.
In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."
-snip-
January 3, 20192:20 PM ET
IAN STEWART
Are you a "binge gamer"?
An unfocused office prankster?
A "me me me millennial"?
If so, the British army wants to recruit you.
It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.
In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."
-snip-
Read more: https://www.npr.org/2019/01/03/681953174/british-army-seeks-snowflakes-and-me-me-me-millennials-in-new-recruiting-campaig
3 replies
= new reply since forum marked as read
= new reply since forum marked as read
