PA mulls hiring Israeli PR firm to market the 'other Palestine'

* Speechless, here.

Ramallah nightlife at spotlight of Palestinian ad campaign aimed at Israeli youth, Israel Radio reports.
By Haaretz | Jan. 31, 2014

The Palestinian Authority is considering hiring Israeli marketing firms for a campaign to attract young Israelis to what they are calling "the other Palestine," Israel Radio reported on Friday.

The goal of the campaign, according to the report, is to avoid politics and the occupation and expose Israelis to a different side of the PA – namely, its nightlife, parties, cultural events, cafes and upscale restaurants.

The PA is weighing hiring Israeli marketing and PR firms for the largely Internet-based, multimillion-dollar campaign.

According to the report, the campaign will include short videos featuring, for example, an Israeli model tearing up the dance floor with an image of Ramallah in the background.

http://www.haaretz.com/news/diplomacy-defense/1.571750