1. Prepare a statement of principles of this new boycott emphasizing equally, the right of a Jewish state to exist within roughly the Green Line, the Right of the Palestinians to their own state, and rejecting the settlements, and the Right of Return. In other words, the basics of the two state solution he endorses.

2. Get the leadership of the current BDS movement to sign on to it.

3. Then take that agreement to America's Jews.

Otherwise, I can't see many Jews agreeing to his proposal.

If he could do what he needs to do to get a meaningful BDS movement started, then he wouldn't need a BDS movement.

I’m amused by Beinart’s call for what can only be called a reverse boycott. Instead of only boycotting goods from the settlements, we should deliberately buy goods from the “good” Israel. This will somehow encourage Israel to reject settlements and turn to the angels of its better democratic nature. Methinks, this is a deliberate attempt by the author to stick his finger in BDS’ eye: you guys want to hurt Israel. Well, I’ll go with you half way and support a settlement boycott. But I’m going to make my line in the sand and show you I’m as pro-Israel as they come because by God, I’ll “buy Israel.” He calls it by the horribly inapt term, “Zionist BDS.” Let’s call this BDS Lite, very lite.

http://www.richardsilverstein.com/tikun_olam/2012/03/19/beinarts-buy-israel-reverse-boycott/

He's not going to get supporters of the current BDS to join him because they really do want Israel gone (or at least they support the foundation of Israel's destruction). Silverstein, is a case in point. He opposes Beinart's plan precisely because it excludes the Right of Return. Most American Jews recognize that the Palestinians and Leftists who are driving the BDS train have the destruction of the Jewish state on their agenda. Why would we support Beinart's boycott when the other side isn't interested in meeting us halfway? Put another way. Why should American Jews do anything that might weaken Israel when the other side is still intent on destroying the Jewish state?

Further on reading some of the comments. Most of the people posting on Tikun Olam seem to be deeply morally confused. Silverstein in point again. Apparently, according to him, the Nakba is Israel's fault because the Israelis knew that the Arabs would go to war if the Jews declared their state. What, the Arabs didn't have a choice? There was some irresistible force that made them respond to the Jews with war? Are they subhumans with no will, conscience or moral understanding? Are they children with no responsibility? As long as disgusting people are proposing perverse moral inversions like this, Beinart is howling in the wind.

Boycott the settlements, not Israel.

It's always seemed the sensible solution; but I don't know how any people will get on board with this. Many of the BDS types make no distinction between Israel and the settlements.

However, it was always intended to not differentiate between the settlements and Israel. Or as Omar Barghouti (one of the co-founders of the BDS movement) has put it, BDS is first and foremost about enforcing the Right of Return. Which is why no one would sign on to Beinart's boycott unless the real boycott changes its goals.