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DonViejo

(60,536 posts)
Fri Sep 27, 2013, 01:29 PM Sep 2013

Barilla Chairman's Apology Manages to Insult Gay Families

ALEXANDER ABAD-SANTOS 9:17 AM ET

Barilla pasta has been working overtime to figure out how to apologize for the company's chairman, Guido Barilla, saying that gay people "can always go eat someone else’s pasta" if people don't like the fact that the company will never feature a gay person in their ads. And the company has more work to do: in Mr. Barilla's formal apology, he insinuates that gay families aren't real families.

Here's Guido Barilla's apology on Facebook, translated by America Blog's John Aravosis. Think of it as a template for how to apologize for one blunder and create another:

With reference to my statement ​​yesterday, I apologize if my words have generated controversy or misunderstanding, and if they have offended the sensibilities of some people.

For clarity, I wish to point out that I have the deepest respect for all persons, without distinction of any kind.
I have the utmost respect for homosexuals and for the freedom of expression of everyone.

I also said and I repeat that I respect marriages between people of the same sex.

Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and affection for everyone.


full article:
http://www.theatlanticwire.com/global/2013/09/barilla-chairmans-apology-manages-insult-gay-families-again/69943/
11 replies = new reply since forum marked as read
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Barilla Chairman's Apology Manages to Insult Gay Families (Original Post) DonViejo Sep 2013 OP
He apologizes after his lawyers told him how much money his company can lose behind his comment. SummerSnow Sep 2013 #1
I totally get it, now! Wait Wut Sep 2013 #2
Does Jon Bon Jovi's father know about this? rocktivity Sep 2013 #3
Apology NOT ACCEPTED, Guido! MNBrewer Sep 2013 #4
Like so many people, he tries to word his "apology" without admitting and wrongdoing. Arkansas Granny Sep 2013 #5
Right! So long as the family is how Guido chooses. icymist Sep 2013 #6
The asshole also managed to throw in some misogyny into HillWilliam Sep 2013 #7
+1000! Fearless Sep 2013 #11
Sorry Guido mitchtv Sep 2013 #8
It's difficult to unring a bell. unhappycamper Sep 2013 #9
Pasta package on its way to Barilla Headquarters Boomer Sep 2013 #10

SummerSnow

(12,608 posts)
1. He apologizes after his lawyers told him how much money his company can lose behind his comment.
Fri Sep 27, 2013, 01:32 PM
Sep 2013

what a jerk

Wait Wut

(8,492 posts)
2. I totally get it, now!
Fri Sep 27, 2013, 01:36 PM
Sep 2013

This ad shows two strangers meeting over a plate of obviously substandard pasta. While they're trying to recreate the scene from Lady and the Tramp, the poor couple's dreams are dashed when the pasta breaks.

So, they go to (I'm assuming) the young lady's apartment where she has a stash of 'family values' Barilla spaghetti. Ah...the magic moment is created. Where is the 'family' in all this, you ask?

After dinner she gets pregnant, duh. BAM!!! Instant family, all because of the blessed Barilla spaghetti!

rocktivity

(44,577 posts)
3. Does Jon Bon Jovi's father know about this?
Fri Sep 27, 2013, 01:38 PM
Sep 2013

Let's see if he's as good at taking advantage of a opportunity as his son is!

http://www.bongiovibrand.com/


rocktivity

HillWilliam

(3,310 posts)
7. The asshole also managed to throw in some misogyny into
Fri Sep 27, 2013, 03:40 PM
Sep 2013

his back-handed "apology".

That doubly DOES NOT PLAY with me. So, he's going to walk across the backs of LGBTs to kick women??? Here's what I think of his walkback:

Hey Guido!! Fuck you again today.

unhappycamper

(60,364 posts)
9. It's difficult to unring a bell.
Sat Sep 28, 2013, 06:16 AM
Sep 2013

unhappycamper to Guido: FUCK YOU

Barilla pasta joins my group of shitheads currently led by Papa John's.

Boomer

(4,168 posts)
10. Pasta package on its way to Barilla Headquarters
Sun Sep 29, 2013, 05:36 PM
Sep 2013

My partner rounded up all the boxes of Barilla pasta in the house so we can mail it back to the company that doesn't need our money.

Barilla America Inc.
1200 Lakeside Drive
Bannockburn IL 60015-1243 USA

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