but it does bother me that the media is using male pronouns. If Bruce identifies herself as female, then she should be referred to as such.

or change my pronoun until I feel it is safe to do so.
I don't feel safe at the moment and it may be a few years until I can be open about it.
Hopefully, I can sometime in my life.
But on topic, If a person identifies themselves as a particular sex or none then we should treat them in the appropriate manner. It is a matter of respect for a human being.

They've been waiting for "Bruce" to make the announcement himself. At that time, I think using she will be appropriate. However, I don't think it's odd or wrong for people to be discussing it. As a matter of respect, just put yourself in their shoes. You are a she when you say so. At least, that is my thinking on the subject.

Bruce Jenner has not publicly come out as transgender yet; so far it's just rumor. When and if Bruce does come out as transgender, then Bruce will let us know what pronouns and name to use.

but courtesy and understanding are sorely needed in these situations.

But verbally it can take some time. My daughters partner came out a few months ago as trans and is doing the female to male medical process. I still slip up and call him she or her occasionally or call him by the name I started out knowing him by. I catch myself pretty quickly now and apologize, but it does take some time to retrain something that was habit.

If not in a statement to the public directly, through others she has. But until we are given a name, we have no choice but to call her Bruce.

What an incredibly brave thing she is doing.

not just the use of pronouns but also the fact that it's a story at all; Jenner has not come out as transgender, so the whole thing has a feeling of outing. LGBT people own their own stories and it's for them to come out when they're comfortable doing so. This kind of salacious public outing can be pretty harmful and really the public doesn't have any right to know. I can see making an exception to the rule for outing a closeted public figure who's actively engaged in harming the LGBT community; if someone is closeted and is an elected official engaged in denying marriage equality or promoting harmful things like "conversion therapy"? Then sure, they're fair game. Otherwise outing someone who hasn't come out themselves is really unethical. (Even if "family members say X has come out to them as gay/lesbian/transgender", it's still not the person themselves saying it.)