Actually, You Can Just Drink Some Water

There’s little science behind Instagram’s new favorite miracle cure: celery juice

On a recent Wednesday afternoon, the Whole Foods in Williamsburg, Brooklyn, was absolutely bereft of celery.

Conventional, organic, whatever—Hilary Sloan was out of luck. Sloan, a former colleague of mine who works in marketing, was looking for celery because a friend had evangelized to her about the health-promoting properties of celery juice. That friend had learned about the juice’s magic in the well-trafficked wellness corners of Instagram.

The claims circulating about the juice are indeed enticing: Depending on who you talk to, it promises to relieve inflammation, improve your microbiome, alkalize the body, kill mold in your gut, cure chronic mystery illnesses, and banish “toxins.” Suddenly, everyone from Vogue magazine to Good Morning America recommends you give it a try.

For wellness-focused businesses, celery juice’s exploding popularity has been impressive and sudden. Zach Berman, the co-founder of the popular Vancouver-based juice business The Juice Truck, told me his company added the drink to its official menu two weeks ago as a result of overwhelming consumer demand. “This has been the most interest in a cold-pressed juice since green juice originally became popular in 2011,” he says.


https://www.theatlantic.com/health/archive/2018/11/celery-juice-miracle-cure-instagram-goop/574849/