They are for everyone!

All the stroking going on in the two seats MTG and whoever was next up in a theater binge watching the whole series? Sorry, Boebert!!! But probably both. Just no video of MTG doing the stroke in public.

If I want to see people getting killed in a relatively intense action movie, Wick it is. Plus, the all deserve it for the dog.

It was hard to watch, but that invested so much in watching him get his revenge.

Plus Keanu is just an all-around great guy...

She was so pissed to see them abuse such a cute puppy. She had to watch the rest of the movie, but no more after that.

The world building is amazing.
It’s almost like “urban fantasy without magic” in that it’s set in our world, but there’s this parallel world right under our noses where these superhuman assassins rule the world with secret societies, are trained in secret schools and have gorgeous hotels they pay for with weird gold coins.
It’s Harry Potter without the magic and transphobia.

Like the safe house.

Also why there are going to be a lot of spinoffs in that universe.

On the surface it's just another shallow action film - but the background work that went into it is incredibly deep.

If I watched them all in a short period of time, I'd probably have the same reaction But I watched them over time.

For me, the (predictable) story arcs were so over the top in terms of motivation that I was reminded a great deal of opera, where one tiny thing spirals out of control into horrific consequences. (This is obviously not exclusive to opera--witness, for example Titus Andronicus or Othello.)

And watching the fight scenes, I was reminded more of ballet than combat. Much more Kurasawa's Kagemusha or Asian martial arts movies than Taken or more mundane revenge fare.

I think the other replies talking out the setting/world are spot on. In a lot of ways, I'd class the John Wick movies as fantasy movies more than action films, even if they cover the same territory.