Netflix is raising U.S. subscription prices 13 to 15 percent in the biggest rate increase in its history, the company announced Tuesday.

Although the company has raised prices in the past, this is the first increase that will be applied to all 58 million U.S. subscribers, as well as subscribers in 40 countries in Latin America where Netflix bills in U.S. dollars. The most popular subscription plan will now cost $13 a month, up from $11. The cheapest subscription will cost $8.99, up from $7.99.

The price increase will help fund Netflix’s glut of original films and shows, into which the company poured more than $12 billion in 2018, according to an assessment from Goldman Sachs. Some efforts, such as horror flick “Bird Box” and romantic comedy “To All the Boys I’ve Loved Before” have found overwhelming success, but many others have tanked. Now the pressure is on to keep producing blockbusters that will help draw customers away from competitors.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” a Netflix spokesman said in a statement.

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