G.O.P. Discovers Useful Voter Outreach Tool: Gun Sweepstakes

Hand over your email address to a political campaign, and typically all you can expect in return is an endless stream of solicitations for money.

But one supporter of Greg Brophy, a state senator who ran for governor in Colorado, got something else: a Smith & Wesson M&P15 rifle.

It was the top prize in “Greg Brophy’s Gun Club Giveaway,” an online contest last month in which people handed over personal information that is the currency of modern political campaigns — first and last names, email addresses and phone numbers — and in exchange, one lucky winner would get the gun.
http://www.nytimes.com/2014/04/18/us/politics/gop-campaign-outreach-tool-gun-sweepstakes.html?emc=edit_th_20140418&nl=todaysheadlines&nlid=63085245