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Super Bowl ad time sells out
A word of advice to marketers that still want to buy a spot on the Super Bowl: Think 2013.
The 2012 game is sold out, says Seth Winter, senior vice president of sales and marketing at NBC's sports group. All of the 30-second slots, which sold for a record $3.5 million, were gone by Thanksgiving, he says.
"We have shattered any recent revenue stories in regards to the Super Bowl," he says.
Winter says there will be fewer 30-second spots and more "long-form" ads of 60 seconds or more.
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http://www.usatoday.com/money/advertising/story/2012-01-02/super-bowl-ads-sell-out/52342052/1
