Al Jazeera America Had a Rough Ratings Week; Some Shows Hit Zero in Key Demo
If last week’s ratings are any indication, Al Jazeera America has a long way to go in the cable news ratings game. With distribution in less than half the households its competitors enjoy, some of AJAM’s daytime news programming fell to a 0 (that’s zero) in the key demographic of ages 25-54; and the network’s primetime shows often fell into the single-digits in that same demo.
The network’s worst performer in primetime last week was 10 p.m.’s Consider This, hosted by Antonio Mora. The current affairs talk show finished out the week with an average of 9k total viewers and only 3k in the demo. According to Nielsen ratings figures, on Thursday evening the show racked up a 0 in the demo score.
The network’s flagship program, 9 p.m.’s America Tonight never hit rock-bottom with the 0 demo rating, but things didn’t look so pretty regardless. The newsmagazine-style show pulled in an average of 18.6k total viewers, with 7.4k in the demo.
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It’s safe to say the fledgling network has a humongous hill to climb in battling Fox, MSNBC, and CNN; but at least there’s one positive note from last week: On Friday, AJAM’s News Live crushed CNBC’s Mad Money in the demo, by a margin of 26k to 6k.
http://www.mediaite.com/tv/al-jazeera-america-had-a-rough-ratings-week-some-shows-hit-zero-in-key-demo/
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As far as I'm aware you only got it this year whereas we've had it in the UK for over 10 years and now its 24hrs on Freeview here in UK too : not just Sky Satellite and Virgin Cable Media. I rarely watch it these days being more likely to check out either France 24 or RT aside from picking up new news on Sky or BBC.
IF the viewing figures are a function of how good their documentaries, articles and features are as opposed to just news then maybe few of those are up to much. 
From odd snatches they are way behind RT and France 24 for example who excel on all three.
