40 years ago: Ten Cent Beer Night, June 4th, 1974

Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium on Tuesday, June 4, 1974.

The idea behind the promotion was to attract more fans to the game by offering 12 U.S. fl oz (354.9 ml) cups of 3.2% beer for just 10 cents each (regular price was 65 cents) with a limit of six per purchase.

During the game, fans became heavily intoxicated, culminating in a riot in the ninth inning which caused the game to be forfeited due to the crowd's uncontrollable rowdiness and because the game could not be resumed in a timely manner.

MORE: http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night