As you know, the National Hockey League is very protective of its trademarks, lest anyone think lesser about their Toronto Maple Leafs dog toy tosser.

So the last thing the NHL would want is to be associated with something as destructive and nefarious – according to the cinematic classic “Reefer Madness” – as marijuana. (Although 'drinking tubes" that looked like bongs were OK for a while.)

Nutritional High International, Inc. is a company dedicated to “developing, acquiring and designing products and brands in the marijuana-infused edible products and oil extracts sectors for medical and adult recreational use.” It only operates in the U.S., in those states that have legalized products like OG Kush and Pineapple Express.

But its stock does trade on the Canadian Securities Exchange, having offered its IPO on back in March – under the symbol “NHL.”