English soccer club Arsenal signs up to promote cryptocurrency
Source: Reuters
#FINTECH JANUARY 24, 2018 / 12:53 PM / UPDATED 43 MINUTES AGO
English soccer club Arsenal signs up to promote cryptocurrency
Reuters Staff
2 MIN READ
LONDON (Reuters) - English soccer team Arsenal is entering the cryptocurrency world by signing a deal to promote new digital tokens being sold by an American gaming software company.
California-based CashBet said on Wednesday that the Premier League club had agreed to become its exclusive and official Blockchain Partner ahead of the upcoming initial coin offering (ICO) of its new cryptocurrency, CashBet Coin.
The partnership makes Arsenal the first major team in world football to officially partner with a cryptocurrency, CashBet said in a statement.
Arsenals Chief Commercial Officer, Vinai Venkatesham, said the North London club was looking forward to working with CashBet Coin as they launch their new cryptocurrency.
According to its website, CashBet sells software that helps gaming companies accept bets using cryptocurrencies.
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