How the quantum Zeno effect impacts Schroedinger's cat

Schroedinger's cat and Zeno, and it’s a real effect.

From phys.org ( https://phys.org/news/2017-06-quantum-zeno-effect-impacts-schroedinger.html ):

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You've probably heard about Schrödinger's cat, which famously is trapped in a box with a mechanism that is activated if a radioactive atom decays, releasing radiation. The act of looking in the box collapses the atom's wave function—the mathematical description of its state —from a "superposition" of states to a definite state, which either kills the cat or let's it live another day.

But did you know that if you peek into the cat box frequently—thousands of times a second—you can either delay the fateful choice or, conversely, accelerate it? The delay is known as the quantum Zeno effect and the acceleration as the quantum anti-Zeno effect.

The quantum Zeno effect was named by analogy with the arrow paradox conceived by the Greek philosopher Zeno: At any given instant of time, an arrow in flight is motionless; how then can it move? Similarly, if an atom could be continually measured to see if it is still in its initial state, it would always be found to be in that state.

Both the Zeno and an the anti-Zeno effects are real and happen to real atoms. But how does this work? How can measurement either delay or accelerate the decay of the radioactive atom? What is "measurement," anyway?

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