It's quite simple: corporate owned media needs this to stay close so they have a story to report. Corporate owned media, who also happens to conduct most of these polls, will use any poll that says it's close because it gives them something to talk about.

It's not that it's close. It's that corporations are going to make it seem close because A) they don't like the socialist communist Kenyan Muslim and B) they need something to talk about so they can continue to profit off of this election cycle.

is not a horse race. The media must have a horse race!