Lots of stuff on twitter about this free stuff also.
2016
Why Bernie Sanders Is Obsessed With 17-Year-Olds
(And their cell phones.)
By Darren Samuelsohn
1/31/2016
1
WASHINGTON, Iowa – Travis Stanger landed on Bernie Sanders’ radar last summer when, at age 17, he started donating $3 a month from his part-time job as a McDonalds’ cashier. The campaign wanted to be sure he stayed motivated, so in January a mailer arrived at his eastern Iowa home offering a free keychain if he replied with a text message. He thumbed in “BERN” and got the keychain, and the Sanders campaign got his phone number.
Josh Ingham, a 17-year-old senior at a suburban Des Moines high school, sees Bernie ads pop up on his cellphone when he tries to watch a music or news video on YouTube. The latest batch are short, punchy and young – they feel almost like Vines, jump-cut and lightly satirical. One features a mooing cow and ends by imploring students like him not just to vote Bernie at Monday night’s caucuses, but “take the folks with you.”
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........................... The oldest candidate in the presidential campaign is the one most aggressively courting the youngest end of the voter pool, and the strategy is built around the one device kids spend the most time with: their phones.
“We’re not shooting in the dark here,” said Tad Devine, a senior adviser to the Sanders campaign. “We’ve got really good ideas of who we should be going after.”
A campaign strategy targeting teenagers as young as 17 might sound like a waste of valuable time and money. But in Iowa there are 52,000 high school seniors who will be 18 by Election Day, and the rules of caucus voting allow anyone eligible to vote in November to participate this Monday. Confident that this slice of the electorate is overwhelmingly Bernie territory, the Sanders campaign has gone after them aggressively -- his website is the only one among his Democratic rivals that makes explicit multiple reminders about this quirk in the age rules.
Read more:
http://www.politico.com/magazine/story/2016/01/iowa-2016-bernie-sanders-youth-vote-213577#ixzz3yxM8bcBU
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