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jillan

(39,451 posts)
Tue Feb 23, 2016, 02:04 PM Feb 2016

Why is Hillary outspending Bernie on ads in South Carolina? Seriously? Why?

Mark MurrayVerified account ?@mmurraypolitics 46m46 minutes ago
The Dem ad-spending race in South Carolina (Feb. 27 primary):

Team Clinton (camp + Super PAC): $2.1 million
Sanders: $878K


I could have sworn everyone, including Team Bernie, knows that SC is a lock for Hillary.

19 replies = new reply since forum marked as read
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Why is Hillary outspending Bernie on ads in South Carolina? Seriously? Why? (Original Post) jillan Feb 2016 OP
kick kgnu_fan Feb 2016 #1
If she has to spend that kind of money in SC, what will it take for her to win less friendly states? virtualobserver Feb 2016 #2
It's not just about winning. It's about the delegate count. thesquanderer Feb 2016 #9
General her lead in the polls, she doesn't have to spend any $$$ in SC. kstewart33 Feb 2016 #16
Bernie has been closing gaps in every contest .... virtualobserver Feb 2016 #18
Yet they constantly say how poor Clinton can't afford ads (which is utter bullshit). Her superpacs Skwmom Feb 2016 #3
Very soon comes the general election, Hortensis Feb 2016 #4
She must be out spending him in Ohio as well. SamKnause Feb 2016 #5
Because she can HillDawg Feb 2016 #6
Don't forget the FREE ads from corporate media which would dwarf the 2.1 million. Skwmom Feb 2016 #7
Probably same reason Bernie outspent her in New Hampshire, to run up the totals. nt stevenleser Feb 2016 #8
Advertising in primaries is mostly about getting a candidates' supporters to the polls. nt onehandle Feb 2016 #10
Agreed - so why does she feel the need to drop millions to do that if she has such a lock on SC? jillan Feb 2016 #11
I read that Clinton only has 2 or three SC offices CoffeeCat Feb 2016 #12
Again, to get them to the polls. People hear a candidate is far ahead... onehandle Feb 2016 #17
Not taking votes for granted uponit7771 Feb 2016 #13
If true, she wants to run up the score 3 days before Super Tuesday. kstewart33 Feb 2016 #14
Precommitted to? Maybe she though Bernie would be doing the same? Waiting For Everyman Feb 2016 #15
what about the anti Hillary ads being run by the GOP? dsc Feb 2016 #19

thesquanderer

(11,990 posts)
9. It's not just about winning. It's about the delegate count.
Tue Feb 23, 2016, 02:14 PM
Feb 2016

Just knowing you're going to win doesn't mean you stop campaigning... the *amount* you win by matters. The more you win by, the more delegates you get (and the less your competitor gets). Good PR, too.

kstewart33

(6,551 posts)
16. General her lead in the polls, she doesn't have to spend any $$$ in SC.
Tue Feb 23, 2016, 03:04 PM
Feb 2016

Not at this point. Unless she wants to run up the score right before Super Tuesday.

Right now, I'm not seeing any Super Tuesday states where she is behind except West Virginia and Vermont. There many be a few states where it's tied (within the statistical margin of error), but no meaningful leads.

Are you seeing any, based on recent polls?

 

virtualobserver

(8,760 posts)
18. Bernie has been closing gaps in every contest ....
Tue Feb 23, 2016, 04:09 PM
Feb 2016

but I haven't seen anything too surprising yet in any of the polls .

Skwmom

(12,685 posts)
3. Yet they constantly say how poor Clinton can't afford ads (which is utter bullshit). Her superpacs
Tue Feb 23, 2016, 02:07 PM
Feb 2016


are funded by billionaires who will make a huge return on their investment.

Hortensis

(58,785 posts)
4. Very soon comes the general election,
Tue Feb 23, 2016, 02:07 PM
Feb 2016

and Hillary Clinton is running hard for President of the United States. After all, none of this has ever been about who gets to be top dog in the Democratic Party. Even trying to widen a lead over the other candidate is mostly about increasing her advantage coming into the race against the GOP nominee. Looking strong and invincible. It would be the same for Bernie in her position.

 

HillDawg

(198 posts)
6. Because she can
Tue Feb 23, 2016, 02:09 PM
Feb 2016

And she wants to keep that lead as big as possible. A blowout in South Carolina would certainly be a nice narrative heading into Super Tuesday.

jillan

(39,451 posts)
11. Agreed - so why does she feel the need to drop millions to do that if she has such a lock on SC?
Tue Feb 23, 2016, 02:26 PM
Feb 2016

I understand running ads, but that is a lot of money.

CoffeeCat

(24,411 posts)
12. I read that Clinton only has 2 or three SC offices
Tue Feb 23, 2016, 02:49 PM
Feb 2016

and that one of her offices was opened up just a few weeks ago.

Bernie has 6-7 SC offices.

Doesn't appear that she's focusing as much on ground game in SC. She may be focusing on ad buys and heavy campaigning/appearances in the state.

That makes total sense in a state that you are winning. Ground game is about attracting new supporters or increasing your name recognition. Clinton doesn't need to do those things. She has to focus on getting her supporters to the polls.

That can be achieved with tv ads and campaigning in the state.

onehandle

(51,122 posts)
17. Again, to get them to the polls. People hear a candidate is far ahead...
Tue Feb 23, 2016, 03:47 PM
Feb 2016

...and they might not go vote.

Politics 101.

The reason the Democratic numbers are down in our primaries this time, is because most of them believe Hillary will be nominee. Nothing to do with Hillary or Bernie. It's just the nature of voters not to show up if they think it won't make a difference in the result.

Waiting For Everyman

(9,385 posts)
15. Precommitted to? Maybe she though Bernie would be doing the same?
Tue Feb 23, 2016, 03:03 PM
Feb 2016

If so, he outsmarted her. I hope she wastes a lot of money and I hope a lot of it is her own.

dsc

(52,166 posts)
19. what about the anti Hillary ads being run by the GOP?
Tue Feb 23, 2016, 04:11 PM
Feb 2016

those should be included in the total (even as Sanders isn't responsible for them).

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