The VP Debate, and What Commentators Don’t Understand about Who Watched It
From John Sides in Campaigns & Elections:
All throughout last nights debate, I read a zillion tweets wondering how the exchange between Biden and Ryan, deemed aggressive quarreling on the front page of my New York Times this morning, would play with undecided voters or Middle America or whatever. One notion was that ordinary voters would get turned off by the combat and go watch baseball.
Heres some breaking news: the kind of people who choose to watch a vice-presidential debate instead of baseball or football or a cooking show are not sensitive souls who curl up into a ball at the first sign of disagreement between politicians. People who choose to watch political conflict can deal with it. Those who cantor just arent interested in the first placeare watching something else. Research by political scientists Kevin Arceneaux and Martin Johnson shows this.
I also found it a bit rich that media commentators wondered how the debate would play with voters. The answer to that question, of course, is how it played with the news media. The media supplies the interpretation of events like debates, and that helps shape how voters understand them too.
http://themonkeycage.org/blog/2012/10/12/the-veep-debate-and-what-commentators-dont-understand-about-who-watched-it/