Obama's Ads Are Working; Romney's, Not So Much (Based on Study of 2300+ Swing Voters)

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The study exposed 2,300 voters to Romney and Obama ads on three themes -- Medicare, economic plans, and economy-based attacks on the other candidate -- as well as the Americans for Prosperity ad, "Disappointed." A control group didn't see any ads. All the respondents were either pure independents or weak partisans; none were strong Democrats or Republicans.

Obama's ads overall had the desired effect: They increased his share of the vote by six points while decreasing Romney's share of the vote by 8 points on average. Romney's ads, meanwhile, had no statistically significant effect on the survey respondents. The survey sample began the experiment favoring Romney by a 47-42 margin; after watching both candidates' ads, they favored Obama, 48-41.

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As for the super PAC, with friends like these, Romney may not need enemies. The Americans for Prosperity ad features testimonials from Obama voters who say the president has let them down. The study found it had no effect on the vote overall and actually hurt Romney with women voters. The only positive effect of the ad was a large increase in enthusiasm among males who voted for McCain in 2008

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FULL ARTICLE: http://www.theatlantic.com/politics/archive/2012/10/obamas-ads-are-working-romneys-not-so-much/263695/

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This article confirms what I had been suspecting for quite some time. Romney's dropping a hell of a payload, but the bombs aren't hitting their targets.