Obama press conference: Above all, do no (message) harm

http://www.washingtonpost.com/blogs/the-fix/post/obama-press-conference-above-all-do-no-message-harm/2012/03/06/gIQA62h7uR_blog.html

Obama press conference: Above all, do no (message) harm
Posted by Chris Cillizza at 02:33 PM ET, 03/06/2012


President Obama had a simple goal in his first press conference in more than five months: Don’t step on his own message(s).


President Barack Obama gestures during a news conference in the James Brady Press Briefing Room of the White House in Washington, Tuesday, March 6, 2012. (AP Photo/Charles Dharapak)


It was clear from the get-go that Obama wanted to accomplish two things with the press conference: First, introduce a series of new housing measures designed to address the foreclosure crisis and second, hammer away at the Republican presidential candidates for their “casual” (his word) approach to the use of military force.

The challenge for Obama was that he faced a barrage of questions on a series of controversial topics — Iran, Israel, Syria, Rush Limbaugh — that had the potential to steal headlines from the president’s preferred messaging if he made any sort of news on any of those fronts.

With one possible exception — “Do you think a president of the United States going into re-election wants gas prices higher?” Obama joked at one point in an off-key moment — he largely accomplished that goal, virtually ensuring that his tough talk against the GOP candidates on foreign policy matters would be the story of the presser.


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This was another “adult in the room” moment for Obama in which he tries to cast himself as someone committed to getting it right while portraying his Republican opponents as interested solely in scoring political points.

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Staying on message is an underrated skill for presidents — and candidates. (Just ask Rick Santorum.) Obama’s ability to successfully navigate a series of potential political muddles in order to push his desired message out loud and clear should serve as a reminder to Republicans that the incumbent is possessed of considerable rhetorical gifts and will be no easy mark come fall.

He clearly struggled to stay on message during his first three years but as the calendar has turned to 2012 Obama seems to have found his focus.