Experts: Donald Trump Is Lying About His Fundraising Haul
Experts: Donald Trump Is Lying About His Fundraising Haul
by Tim Mak at the Daily Beast
http://www.thedailybeast.com/articles/2016/06/27/experts-donald-trump-is-lying-about-his-fundraising-haul.html
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We just started our online campaign. Online mailing [Tuesday] did over $3 million. Donald, in an unprecedented move, agreed to match the first $2 million personally that came in. So we did over $5 million online yesterday, and were just starting the effort, national finance chairman Steve Mnuchin said in an interview with the Fox Business Network.
Meanwhile, Trump spokesperson Hope Hicks told marketing industry publication Advertising Age that the Trump campaign raised $3.3 million on Tuesday and $3.4 million on Thursday.
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Its just not plausible for Trump to have raised what he claims online from one email, said Julia Rosen, the Director of Marketing at ActBlue, a progressive firm. The Trump campaign has failed to do the basic digital organizing work, like collecting email addresses at every available opportunity. Thats meant he has an exponentially smaller list, and because he hasnt been running a modern engagement program with the few people that are on the list, its likely the average list member is not very responsive to the rare asks Trump makes of them.
Neither Trumps digital director, Brad Parscale, nor its spokesperson, Hope Hicks, returned requests for comment.
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