“Establishment: A group in a society exercising power and influence over matters of policy, opinion, or taste, and seen as resisting change.” —Oxford Dictionary
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So here’s a question for that ultimate insider of outsiders: Can Donald Trump actually lose the 2016 election? Let’s say Hillary beats him, as the polls of the moment suggest she will. Has he lost? Probably not.

After all, he’s brought his brand to a far broader global audience on a stage so much larger than any Apprentice imaginable. He could lose dramatically, blame the Republican establishment for being mean to him, and then expand the Trump brand into new realms, places like Russia, where he’s long craved an opening. Vladimir Putin and he could golf together bare-chested while discussing the imminent demise of the American empire. “My country could have been great again,” he could sigh, “if only it had voted me in.” His consolation prize: a Trump Casino in Moscow’s Red Square?

In other words, whether the establishment supports him or not, whether he wins on November 8 or not, his brand wins, which means that he triumphs.

Consider this: The Old Post Office building on Pennsylvania Avenue with views of the White House is already wrapped in blue Trump International banners as it’s being converted into a luxury hotel. Due to open two years ahead of schedule and two months before Election Day, it’s one of Ivanka’s projects. It ensures that her father has branded the avenue regardless of whether he ends up in the White House or not. Given the property’s location and what its “presidential suite” is sure to look like, working in the Oval Office might prove to be a downgrade.