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Native

(5,942 posts)
Sat Aug 6, 2016, 03:18 PM Aug 2016

Trump Campaign Hires the Firm Behind ‘Brexit’

Donald Trump and his team have upped their game to win the race for the White House by hiring the company that got the Brexit message to millions, resulting in the split of Great Britain from the European Union.

Cambridge Analytica is a marketing film that targets voters (and potential donors) based on their unconscious psychological biases.

The strategic communications company also worked with former GOP candidates Ted Cruz, Ben Carson and the “Leave.EU” campaign in the United Kingdom. According to the Daily Beast, Cambridge Analytica “went after first-time voters and those who felt left out of the political process, the kinds of people that Trump was successful bringing to the polls in primary elections.”

The move toward a data-driven campaign — an idea that Trump labeled as “overrated” as recently as May — is another about-face for Trump’s campaign. It comes after Trump reversed himself by endorsing Speaker of the House Paul Ryan on Friday after hinting that he wouldn’t.


http://www.thewrap.com/donald-trump-campaign-brexit-move/
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Native

(5,942 posts)
2. They'll be playing on voters' unconscious psychological biases! We'll all be brainwashed! Oh noes!!
Sat Aug 6, 2016, 03:28 PM
Aug 2016

Native

(5,942 posts)
5. That's probably how he came up with his Hillary is brainwashed tweet.
Sat Aug 6, 2016, 03:32 PM
Aug 2016

It makes absolutely no sense, but he had to get the idea from somewhere. He's so dumb.

piechartking

(617 posts)
8. Yes but trump literally has no paid people.
Sat Aug 6, 2016, 03:40 PM
Aug 2016

It's a complex undertaking to marry your data in a meaningful way with your GOTV people. From what I read, they have no people in many of the swing states.

Brother Buzz

(36,444 posts)
9. Robert Mercer is the mover and shaker behind the American franchise of Cambridge Analytica
Sat Aug 6, 2016, 04:17 PM
Aug 2016

By all accounts, he's an uber conservative fat cat hedge fund trader living the good life in Long Island. He's also heavily invested in the Heritage Foundation and Breitbart.com. Can you say asshole?


https://en.wikipedia.org/wiki/Robert_Mercer_(businessman)

Political activity[edit]

In addition to the money he has spent on political campaigns, estimated at $32 million as of 2016, Mercer has invested millions of dollars in the Heritage Foundation, the media outlet Breitbart.com, and Cambridge Analytica.[3][3]

In 2015, the Washington Post called Mercer one of the ten most influential billionaires in politics.[8] Mercer is a major financial supporter of the 2016 presidential campaign of Ted Cruz,[9] contributing $11 million to a super PAC associated with the candidate.[10] Reporter Zachary Mider, writing for Bloomberg in January 2016, called Mercer "the biggest single donor" in the 2016 U.S. presidential race.[3]

According to the Center for Responsive Politics Mercer is currently ranked the #1 donor to federal candidates in the 2016 election cycle, ahead of Renaissance founder James Harris Simons who is ranked #5 and generally donates to Democrats.[11] By June, Mercer had donated $13.5 million to Ted Cruz’s super PAC, $2 million to John R. Bolton’s super PAC, and $668,000 directly to the Republican National Committee.[11] Since 2006, Mercer has donated about $34.9 million to federal campaigns.[11] Since 1990, Renaissance Technologies has contributed $59,081,152 to federal campaigns and since 2001, has spent $3,730,000 on lobbying.[12]

Mercer has given $750,000 to the Club for Growth, $2 million to American Crossroads,[13] and $2.5 million to Freedom Partners Action Fund.[14] In 2010, Mercer financially supported Art Robinson's efforts to unseat Peter DeFazio in Oregon's 4th congressional district.[15] In the 2013-2014 election cycle, Mercer donated the fourth largest amount of money among individual donors, and the second most among Republican donors.[1] The Mercer Family Foundation, run by Mercer's daughter, Rebekah, has also donated to a variety of conservative causes.[1]

Mercer was the main financial backer of the Jackson Hole Summit, a conference that took place in Wyoming in August 2015 to advocate for the gold standard.[3] He has also supported Doctors for Disaster Preparedness and Fred Kelly Grant, an Idaho activist who encourages legal challenges to environmental laws.[3] Mercer has supported a campaign for the death penalty in Nebraska and funded ads in New York critical of the so-called "ground-zero mosque".[3] According to associates interviewed by Bloomberg, Mercer is concerned with the monetary and banking systems of the United States, which he believes are in danger from government meddling.[3]
 

Wellstone ruled

(34,661 posts)
13. Thank you,this should set off alarms all over the Nation.
Sat Aug 6, 2016, 04:42 PM
Aug 2016

Just checked this Guy out. Man does he have a record of issues that make the Koch's look like Liberals. Heard he spend several millions along with Murdoch to fool the British into financial disaster. Appears the Guy has several mega short positions on Companies doing business or in the manufacturing business in Britain. He is betting on the collapse of the British Economy. And it is happening as we speak. Sure smells like what happened in Australia years ago.

 

RonniePudding

(889 posts)
10. Did they bring the 88 percent white electorate from the UK with them?
Sat Aug 6, 2016, 04:25 PM
Aug 2016

Because that would be a not so minor detail.

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