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applegrove

(118,774 posts)
Mon Aug 8, 2016, 07:57 PM Aug 2016

Harvard Study Confirms The Media Tore Down Clinton, Built Up Trump And Sanders

Harvard Study Confirms The Media Tore Down Clinton, Built Up Trump And Sanders

by Carter Maness at GOOD

https://www.good.is/articles/hillary-clinton-negative-press

"SNIP...............



Though 28 percent of Clinton’s coverage was about issues, 84 percent of those stories were negative in tone. To compare, Trump only notched 12 percent on issues, with 43 percent negative in tone. That’s much heavier accountability for the Democratic nominee in a race that received less than half the coverage of the Republican contest. But, for Clinton, it’s easy to see the negative trend reversing as we enter the general election.

“The tide may be shifting as the campaign focuses on Clinton vs. Trump and she takes advantage of the focus and the contrast to strike a more 'presidential' tone,” said Frank Sesno, director of the School of Media and Public Affairs at George Washington University. “If the recent Bloomberg poll is substantiated elsewhere, the narrative will likely shift to Hillary as frontrunner, which will produce some more sharp coverage—and Trump will never let up in his attacks—but also more positive coverage that reflects the shifting sands.”

Given that poll, which found Clinton with a commanding 12-point lead in the general election, the frontrunner scrutiny won’t let up. But increasingly negative coverage of Trump, whose private jet might finally be plummeting back to earth, will likely become a big positive for Clinton.

.......

Her greatest asset as a candidate will be her opponent. Trump’s recent slate of controversies—from lambasting a federal judge’s Mexican heritage to his tonedeaf reaction to the Pulse nightclub massacre in Orlando—has kept his name on front pages, but the stories are much harsher in tone than when he was battling Ted Cruz for the nomination. Media coverage is becoming more concerted in its effort to debunk Trump’s lies and question his more outrageous statements.



...............SNIP"

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Harvard Study Confirms The Media Tore Down Clinton, Built Up Trump And Sanders (Original Post) applegrove Aug 2016 OP
I'm sorry they all but ignored Bernie. The media absolutely made trump. onecaliberal Aug 2016 #1
Not to re-fight the primaries, but that is simply not true. There were actual newcasts that.... Tarheel_Dem Aug 2016 #3
You can google. It's just a fact. onecaliberal Aug 2016 #4
Absolutely. . joeybee12 Aug 2016 #6
^^^ THIS ^^^ Tarheel_Dem Aug 2016 #7
Yup. And now a close general, but mostly Hortensis Aug 2016 #10
Cali's point is good. Your linked story notes the PERCENTAGE of favorable coverage... Beartracks Aug 2016 #17
Seriously? skydive forever Aug 2016 #20
That's how I feel democrattotheend Aug 2016 #19
Many of us were talking about it. NCTraveler Aug 2016 #2
No question they did these things to Hillary and Trump, enough Aug 2016 #5
Yeah, but we all knew that was going to happen. PatrickforO Aug 2016 #9
K & R SunSeeker Aug 2016 #8
Did Harvard confirm that this was what happened to Al Gore too? n/t Stargleamer Aug 2016 #11
Sure seemed that way to me! nt LAS14 Aug 2016 #12
K&R-like every woman with a brain knew this. MichiganVote Aug 2016 #13
They engineered coverage to show the horserace that fit their pre-conceived notions and stereotypes. Ford_Prefect Aug 2016 #14
The media ignored Bernie or referred to him negatively. CentralMass Aug 2016 #15
That fits my general perception. Buckeye_Democrat Aug 2016 #16
30 mins was spent on her emails this morning !!!!! uponit7771 Aug 2016 #18
That was quite obvious to anyone who was paying attention lunamagica Aug 2016 #21
Built up Sanders? When they weren't ignoring him, they were treating him like some kind of lunatic Chakab Aug 2016 #22
Obviously. She went from massive popularity as SOS to being McCamy Taylor Aug 2016 #23
Unfortunately, that didn't just happen BlueMTexpat Aug 2016 #24

onecaliberal

(32,894 posts)
1. I'm sorry they all but ignored Bernie. The media absolutely made trump.
Mon Aug 8, 2016, 08:00 PM
Aug 2016

They're still pushing him despite the fact they know he's psychotic

Tarheel_Dem

(31,239 posts)
3. Not to re-fight the primaries, but that is simply not true. There were actual newcasts that....
Mon Aug 8, 2016, 08:12 PM
Aug 2016

interrupted their coverage to go live to Bernie & Trump rallies. This isn't the first study that has measured the type of coverage the candidates received during the primaries. The media was absolutely rooting for Sanders & Trump with very positive coverage.

onecaliberal

(32,894 posts)
4. You can google. It's just a fact.
Mon Aug 8, 2016, 08:13 PM
Aug 2016
I'm not going to argue so I won't comment further. There were articles about it on this very website.

Edit to add. It doesn't matter now, #ImWithHer

Hortensis

(58,785 posts)
10. Yup. And now a close general, but mostly
Mon Aug 8, 2016, 09:07 PM
Aug 2016

just the traditional groupthink opposition to Hillary. I've read that for some it seems to be personal wounded pride that they have always failed. Very small people acting like teenagers still guarding their table while someone never in the group goes on to become the school principle.

Beartracks

(12,821 posts)
17. Cali's point is good. Your linked story notes the PERCENTAGE of favorable coverage...
Mon Aug 8, 2016, 10:14 PM
Aug 2016

... but that same Harvard study found that print and broadcast media spent far more TIME on Hillary, noting that she got 3 times the coverage of Bernie. (Of course, the Republican Klown Kar got considerably more coverage than the whole Democratic field. )

Here's the story at the Shorenstein Center itself: http://shorensteincenter.org/pre-primary-news-coverage-2016-trump-clinton-sanders/

But yes, Hillary had an incredible 84% of her coverage being negative, far more than any other candidate, and more attention paid to her career history (e.g. only the "scandals&quot .

However, I wouldn't say the media "built up" Sanders by comparison. His role in their narrative was only to be the potential spoiler. There's actually a chart at the link showing how his favorable media coverage declined over time.

===================

democrattotheend

(11,605 posts)
19. That's how I feel
Mon Aug 8, 2016, 10:22 PM
Aug 2016

The coverage he received might have been more positive than Hillary's, but he received a lot less coverage. Both Democrats seemed to receive a lot less coverage than Trump and the other Republicans.

enough

(13,262 posts)
5. No question they did these things to Hillary and Trump,
Mon Aug 8, 2016, 08:18 PM
Aug 2016

but Bernie was treated like an insignificant buffoon.

PatrickforO

(14,587 posts)
9. Yeah, but we all knew that was going to happen.
Mon Aug 8, 2016, 09:04 PM
Aug 2016

The great thing about the Sanders campaign is he elevated the discussion and because of his candidacy we have a platform that is much more in tune with what rank and file Dems (like me) want.

I have to say, though, that I was pretty impressed with Clinton at the DNC. I loved her speech because it was policy-heavy. She actually WANTS to govern the nation, as opposed to Trump. Who the hell knows what he wants? And Clinton's speech made me confident in her quals and her ability.

I also learned she does care, and that meant a lot.

At this point, I am supporting her because I think she'll do a good job, meaning I'm donating to her campaign, and will be using my vote FOR Clinton as opposed to AGAINST Trump. Clinton might even move a bit to the left of Obama's legacy...

Don't get me wrong, either - Obama will go down in history as a GREAT president, he really will. But he's not been as far left as I would have wanted.

And Fox, hate-talk radio and the current TPGOP will be history's laughingstocks, much like the 'know-nothings' and the 'mugwumps.' Never heard of them? EXACTLY!!! A bunch of absurd liars whose decades-long machinations culminated in............Trump.



Ford_Prefect

(7,919 posts)
14. They engineered coverage to show the horserace that fit their pre-conceived notions and stereotypes.
Mon Aug 8, 2016, 09:38 PM
Aug 2016

That much has been said before.

I saw it in local news and on national coverage in the tone taken when "reporting" the primary action and participants. The headlines alone were half the deal. So much half-fact and half-baked commentary presented as NEWS I haven't seen in a long time. At times the coverage seemed more like self fulfilling prophesy than reportage, regardless of the candidate. So much self congratulatory commentary as if they knew all along how it would go.

In North Carolina local TV news demonstrates a strong tendency to present candidates in the language and form of political and cultural stereotypes. It helps them speak down to the uneducated voters here (sarcasm intended) as if we won't understand all the grown up words. I am sure the advertisers and regional network owners have much to say about news content and format as it tends to reflect the living-in-a-Wonder-Bread-commercial ethos typical of local advertising.

For what it is worth I think Harvard needs to look a lot closer to the ground in their evaluations of media, but their take on it is hardly surprising. One thing I do not see in the evaluation is how many times any of the comments and coverage were repeated in the 24 hour news cycle which might have added dimension to the degree of Echo Chamber effect. I do not see meaningful analysis of the Online effect either.

We do not live in a world where the only source of news is standard TV broadcast. Some sources are only available if you have certain cable or satellite programming packages. Some broadcast TV can only be seen in certain locations. Some of us only get the news that fits on the phone. Some only read blogs and sites like DU, FR, or their alternatives.

There is a certain degree of myopia represented by the analysis which presumes the influence of nationally broadcast news to be uniform in distribution and impact. I think there is a meaningful point in comparing the numbers but it is far from the whole story.

CentralMass

(15,265 posts)
15. The media ignored Bernie or referred to him negatively.
Mon Aug 8, 2016, 10:06 PM
Aug 2016

If you wanted to see even a mention of most of his massive rallies that he had you had to watch web based "BernieTv" sites.

Buckeye_Democrat

(14,856 posts)
16. That fits my general perception.
Mon Aug 8, 2016, 10:09 PM
Aug 2016

I also suspect that Trump might have been pushed for ratings. I can't stand him, but I watched to see what nutty thing he'd do next.

 

Chakab

(1,727 posts)
22. Built up Sanders? When they weren't ignoring him, they were treating him like some kind of lunatic
Mon Aug 8, 2016, 10:47 PM
Aug 2016

who running a fantasy-based campaign.

McCamy Taylor

(19,240 posts)
23. Obviously. She went from massive popularity as SOS to being
Mon Aug 8, 2016, 10:58 PM
Aug 2016

Vilified. That does not happen spontaneously. Bad press. Bad.

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