The Titanic arrogance of using "Skittles" as a political football.

Sometimes, in the midst of all the big details, we lose sight of the small ones, but small ones can yield great benefit, and also do damage if overlooked.

Consider the "skittles" meme Trump's son used. Now, we can safely say Trump chose to use the Skittles analogy, as the old Nazi era version of that meme involved a mushroom. Now, why does the fact he used Skittles much worse. Is it because you make a candy joke right near Halloween, about one of the more popular Halloween candies?, partially, but not the whole.

Skittles is made by Mars chocolates, famous for making M & Ms. One of those M's stands for mars in fact. They are also known for being one of the worlds most aggressive defenders of their copyrights, to the point where they get mentioned as the example of a company ready to sue you into oblivion if you even HINT of a possible violation.

http://www.thedailymeal.com/Mars-loses-mms-trademark-case-sweden/6616
http://www.confectionerynews.com/Manufacturers/Mars-and-Mondelez-wage-M-M-s-trademark-war-in-Sweden

Do keep in mind, Mondelez is no mom and pop, they almost bought Hershey.

http://www.ibtimes.com/hershey-mars-lock-horns-over-similar-candy-packaging-249118

oh, and remember M and M's?
http://www.cracked.com/article_18616_5-bitter-truths-about-chocolate.html

and as for what makes them the way they are?
http://www.independent.co.uk/arts-entertainment/life-on-mars-the-mars-family-saga-has-all-the-classic-elements-1535722.html

So, we have a company that literally sets a standard for OBSESSIVE detail, aggressive defense of it's copyright, is known to be equally obsessive about everything, to the point where the aristocratic execs do not even give themselves perks, not because they are nice, but because they want to pour every spare penny into the business. Last, a company that is willing to sue entire countries, and has ample legal muscle to do it! They have the bankroll and legal muscle that makes the Trumps look like chumps.

AND THIS is the company that Trump dragged into the political arena? You know Trump's legal staff had to have a stroke! Of all the people to RISK getting into a fight with, you choose people who are psychotic and have much more money than you ever will?

I cannot believe this is an accident. If Trump's kids managed to get their MBA's without hearing about the company used as the example of aggressive suing, I have a bridge in Brooklyn to sell you. In addition to being arrogant enough to recycle a nazi meme, they also tried to be macho by poking one of the industry's legal dragons.

Why is this important? Simple, it shows the outright STUPID, DANGEROUS arrogance. It is one thing to be arrogant, another to be reckless. Yes, Mars is not suing them YET, but if heaven forbid they lose Halloween sales because of some political bullshit, the Trumps may WISH they stuck to politics. It also shows the sort of arrogance that is not merely the sort you do nto want to have near "the button", it also shows that they are NOT even very good at business. The mars Family is debt free because they aggressively hate executive perks. The Trumps, well we know them. The Trumps also took a crap on the very idea of copyright, because of all the copyrights that Mars has been known to make billion dollar companies pay a king's ransom for, you pick the Mars family, aka the people that make Willy Wonka look like white bread and mayonnaise.