Open up the anti-Trump ad vault - By Jennifer Rubin

We’re only two and a half weeks from Election Day (not that I am counting the 17 days and 11 hours or anything). Candidates don’t want to leave anything on the field or any ad unplayed — so if you have money, and Hillary Clinton’s campaign does, you might start rolling them out.

The degree to which the GOP nominee is widely perceived as a liar is probably unprecedented. Banking on that understanding, Clinton has a very accurate, deadly take on her debate remark that a quick Google search will turn up evidence that Donald Trump was originally for the Iraq War:

She can also bank on plenty of voters knowing about Trump’s attack on a Gold Star family. So here comes the poignant ad underscoring Trump’s cruelty and bigotry:



At this point the persuadables for Clinton are essentially people who don’t like her all that much. Reminding them how horrible Trump is, as the first two ads do, is one way to go about doing it.

Another way is through self-deprecation and honesty. Oprah Winfrey said it exactly right: “I hear this all the time — you get in conversations, and there’s not a person in this room who hasn’t been in the same conversation — where people say, ‘I just don’t know if I like her.’ ” Winfrey continued: “She’s not coming over to your house! You don’t have to like her. Do you like this country? You better get out there and vote.” It’s a bit long for a bumper sticker, but “You Only Have to Like America” might fit.

https://www.washingtonpost.com/blogs/right-turn/wp/2016/10/21/open-up-the-anti-trump-ad-vault/?utm_term=.d703ed081875&wpisrc=nl_popns&wpmm=1