‘Fusion’ targets Hispanics, 2016

Fusion, the new cable channel aimed at Latino millennials, debuts next week — and the network is already betting it can shake up media coverage of the 2016 presidential campaign.

With traditional primetime news reports and shows, a nightly satire block, and original programs, the English-language network from ABC News and Univision, which launches on Monday, is making a major play for one of the most sought after demographics in media and politics. And if the experiment that is geared toward a young Hispanic audience works, the network could make a major impact on the political news landscape, according to media experts, campaign operatives, and members of the Fusion team.

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If Fusion finds success, politicians and campaigns won’t be able to ignore it, Ramos said — and 2016 will be a much different race with the network in the game.

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“If we are successful, I think we can change the way politics is being covered in 2016,” he told POLITICO in a recent interview. “We’re always trying to be noticed and be visible, and if Fusion is working fine, in 2016 all the candidates would want to be on Fusion to reach the Hispanic community and the young audience.”

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Full article here: http://www.politico.com/story/2013/10/fusion-targets-hispanics-2016-presidential-election-98878.html