2016 Postmortem
Related: About this forumRecord Spending by Obama’s Camp Shrinks Coffers.
President Obama has spent more campaign cash more quickly than any incumbent in recent history, betting that heavy early investments in personnel, field offices and a high-tech campaign infrastructure will propel him to victory in November.
Since the beginning of last year, Mr. Obama and the Democrats have burned through millions of dollars to find and register voters. They have spent almost $50 million subsidizing Democratic state parties to hire workers, pay for cellphones and update voter lists. They have spent tens of millions of dollars on polling, online advertising and software development to turn Mr. Obamas fallow volunteers corps into a grass-roots army.
The price tag: about $400 million from the beginning of last year to June 30 this year, according to a New York Times analysis of Federal Election Commission records, including $86 million on advertising.
http://www.nytimes.com/2012/08/05/us/politics/record-spending-by-obamas-camp-shrinks-coffers.html?nl=todaysheadlines&emc=edit_th_20120805
Yeah Its Spin
(236 posts)Good job dems, and BTW where are the tax returns
davidpdx
(22,000 posts)The incompetence of Romney's campaign is encouraging, but the amount of money they can raise scares the hell out of me. I think Obama needs to be raising at least 80% of what Romney is.
Bluenorthwest
(45,319 posts)but I see no evidence that such a thing is true. The fact is that spending more on marketing is not a panacea, and there is a limit to how much marketing can help before it starts doing great harm to the candidate. With advertizing, it is simply not the case that more = better. More often = too much, people tire of it, stop listening, and then begin resenting the candidate. Same stuff applies to all products. Note that many products fail although they are skillfully marketed with large budgets and agencies working hard. If 'more ads' meant more success, why would any 100 million dollar film be allowed to lose money, when another 2 million in ads would bring in billions? The answer is that those ads do not make people do what they don't want to do. You can not sell that which people are not buying simply by nagging at them. It can not be done.
davidpdx
(22,000 posts)in terms of commercial people start ignoring it and it can even backfire. Romney may get to the point where that's what he has to does because he's so desperate.
Bluenorthwest
(45,319 posts)Truth is they are more often poison than they are a tonic.
Arkana
(24,347 posts)The SuperPACs, however, can raise as much as they want to. That's where the danger is.
Amonester
(11,541 posts)Even if it's just for a few months (at least many can gain from the experience for later use).
THANKS!