Billionaire to back Romney, GOP with $12M in ads
Sep 17, 2012
Joe Ricketts, whose family owns the Chicago Cubs, is moving forward with plans to bankroll a major ad campaign to help Mitt Romney and Republican candidates.
Ricketts sparked a firestorm in May when The New York Times reported the billionaire was considering a controversial ad campaign against President Obama. The anti-Obama ad, since rejected, would have spotlighted the race-based rhetoric of the Rev. Jeremiah Wright, Obama's former pastor.
The Wall Street Journal reports today that Ricketts will spend $12 million on ads starting this week, with $10 million to back Romney and $2 million to assist Republicans running for Congress.
The ads funded by Ricketts will feature ex-Obama supporters talking about Romney, a tactic that Romney used on his own in a video played at the GOP convention in Tampa. The WSJ says the ads will run in battlegrounds such as Wisconsin, Ohio, Virginia and Iowa.
http://content.usatoday.com/communities/onpolitics/post/2012/09/17/joe-ricketts-ad-campaign-romney-republicans/70000498/1#.UFhsa47S80N