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seabeyond

(110,159 posts)
Fri Sep 21, 2012, 08:11 AM Sep 2012

Can a Kids' Toy Bring More Women Into Engineering?

San Francisco-based entrepreneur Debbie Sterling wants to change that statistic. Sterling was trained as an engineer at Stanford, where she was one of 181 women in a program that graduated nearly 700 people in all. To even out the score, she decided to begin with an early intervention in a girl's life, and she set her sights on the toy aisle. Girls, she says, begin demonstrating less interest in science, math, and engineering when they are as young as eight. "Take a walk through a toy store and you can begin to see why; the 'blue aisle' is filled with construction toys and chemistry sets, while the 'pink aisle' is filled with princesses and dolls," read the press materials from her company. "If we want more female engineers, we need to open their minds to engineering at a young age."

*

At the center of Sterling's creation are several strategies for getting girls to build: engage them with a story, challenge them to build with a problem-solving purpose, use materials that are warm or soft to the touch (no metal) and have shapes with curved edges, and presented in colors that American girls in the year 2012 tend to be attracted to. The toy set includes the story of its heroine, "GoldieBlox and the Spinning Machine" (available as a book or iOS app), five character figurines (Goldie's "friends&quot , and building kit that includes plastic elements and a ribbon.

*

Part of Sterling's hope is that by getting girls to build for Goldie, they'll come to see building and design as something that can have their own social value. "Girls really want to help people and they care about nurturing," she says. "When you think about how back in the day, most doctors were male. As women began to gain more power, guess who starts to become doctors? Women. Because they love nurturing and caring about people -- it was an obvious step. I think the same thing will happen with engineering, once we learn what engineering really is and we get beyond the stereotype of a nerdy man sitting alone in a cubicle at a computer. Engineers are solving some of the world's biggest problems and helping people."

*

Does it somehow undermine the goals of gender equality and girls' empowerment to engage them in engineering by buying into and relying on so many stereotypes about girls in the first place? Cunningham says we need to keep in mind, by the time they've reached the age of five (the youngest age GoldieBlox is recommended for), many girls will already have well developed gender identities, and oftentimes that identity will be quite, for lack of a better word, girly. "How can we take the places that girls are and develop the same kinds of innovative problem-solving skills? ... We're very much based in, 'what is the reality of the now?' And how do you work with that? Are there small ways you can push the meter to bring in these kinds of skills?"

http://www.theatlantic.com/technology/archive/2012/09/can-a-toy-help-get-girls-interested-in-engineering/262373/






__________________________________

this was interesting. reading the article, i was catching how the woman was totally embracing the conditioning of gender (in a positive manner) to encourage girls into the engineering fields. as i was reading i was talking to myself, how once again, this is the easy, lazy (just like the topless video to get men to think about their health) way to accomplish something positive, instead of refusing the conditioning yet accomplish the goal with a little more creativity and ingenuity.

and then getting to the bottom of the article, had a little laugh that the author of article was asking the same question.
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kickysnana

(3,908 posts)
1. Cothing design is engeineering...
Fri Sep 21, 2012, 11:39 AM
Sep 2012

Decorating for parties and holidays today is often engineering. Cooking is chemistry and physics. (You also need to be a chemist today to figure out if the spray bottle of cleaner is safe to use in your home.)

I had eye surgery when I was 2 and my maternal Grandpa got me a red fire engine while I was in the hospital. Unfortunately, when the little boy in the next bed went home they just assumed the fire truck was his.

I got a chemistry set, a child's garden, smaller buildable blocks when I was a kid. I don't think my folks cared where they were. I had two sons but I now have a 3 year old granddaughter so this is again relevant to me.

 

SheilaT

(23,156 posts)
3. A good start would be for the toys mega-stores
Fri Sep 21, 2012, 12:51 PM
Sep 2012

to mix the toys up a little more. Put some construction stuff next to some dolls, put a chemistry set next to the play kitchen equipment.

And parents need to give their kids a larger variety of toys also.

redqueen

(115,103 posts)
4. Definitely agree that parents need to give their kids a larger variety of toys ...
Fri Sep 21, 2012, 01:19 PM
Sep 2012

and pay attention to what their kids are saying. These messages about what things are for which sex are absorbed so early. My own daughter was shy about saying that she wanted things that were on the 'boy' aisle. I had to encourage her to ask for what she really wanted and not put any stock into silly rules.

Even worse is parents who reinforce this gender madness by refusing to buy their daughters 'boy' toys, or vice versa.

MadrasT

(7,237 posts)
5. I really, really wish they would stop with the "boys lanes" and the "girls lanes".
Fri Sep 21, 2012, 02:35 PM
Sep 2012

I don't remember it being that way when I was young. There were just lanes of toys grouped by type. They didn't have so much pink and blue gender based marketing nonsense wrapped around them.

CrispyQ

(36,509 posts)
6. I never understood why they were dolls for girls but action figures for boys?
Fri Sep 21, 2012, 03:20 PM
Sep 2012

The gender associations have just gotten worse with marketing. Actually, everything has gotten worse with marketing.

 

seabeyond

(110,159 posts)
7. hit the nail on the head. problem is too many are buying into the marketing, believing it to be
Fri Sep 21, 2012, 03:23 PM
Sep 2012

biological and a fact. that when we talk about the influence in this forum, we are called all kinds of names, when reality is their behavior and exclamation that it is biological proves how powerfully effective the marketing is with so many.

 

seabeyond

(110,159 posts)
10. did we not have a disagreement with one... gentleman.... not long ago, that pink was not inbred in
Fri Sep 21, 2012, 05:04 PM
Sep 2012

females to make them favor that color?

and that would be only one example.

MuseRider

(34,119 posts)
9. And then there are little pink Leggos with little pink budding boobs for girls.
Fri Sep 21, 2012, 04:57 PM
Sep 2012

I understand the idea but marketing will go all out and ruin it like the stupid girls Leggo set. At least that was what I thought about after thinking about this.

Great ideas with the stories. We are different in the way we go about learning but that does not mean we can't do it or are somehow less interested.

 

seabeyond

(110,159 posts)
11. actually, i would beg to differ. both boys more macro, both excel in reading comprhension and
Fri Sep 21, 2012, 05:06 PM
Sep 2012

english, both do better with stories connecting things.... hence all the talking we do in this family and lessons learned that way instead of other means.

i imagine there are also girls that need other ways to learn, beside storytelling. that is the problem with that ole box...

but, i hear ya... lol, just saying

MuseRider

(34,119 posts)
12. And I agree.
Fri Sep 21, 2012, 05:29 PM
Sep 2012

I have one son who got it by the numbers and one who needed more context than just the numbers.

I should probably not have said anything about how we learn, it is partly anecdotal and partly what I have read but my info could be way too old to apply anymore.

For me I would fit that description. Give me a story and something to solve and I could hit it. Give me numbers and, well to this day I have math issues. Not my thing.

My number one field in my aptitude testing was engineering. I never even thought about it, mainly because of the math.

You are right, of course, about that box. LOL, I stepped right on in it!!

 

seabeyond

(110,159 posts)
13. this is interesting also. my hubby got his engineering degree and masters in statistics.
Fri Sep 21, 2012, 05:51 PM
Sep 2012

i took statistics twice, dropped college twice, lol, that last time was it, over statistic class.

BUT... i am so fluid in numbers also. when a bunch of numbers are being given, or percentages, or anything in that manner, my hubby sits back and lets me do the numbers in my head. i can do numbers faster in my head than a person can on a calculator or writing them down. oddest damn thing. and i play games with numbers. i see stories told in numbers.

algebra and the rest of the math, takes me down. i fail. cannot do it. i looked at it and say... ya, what????

it is so odd.

i wonder though if the boys are naturally this way or because it is who i am and how they were raised, seeing i spent most of the time/raising them. HUGE on reading in this house. critical thinking a must and we always have to have a discussion on all things. they really were not allowed the opportunity to NOT be.

i dunno...

we always saw hubby as analytical, but since being married with me he has LEARNED how to express. and yes, people, he loves the freedom of doing it and loves our sons ability to express. one of the places i get a pat on the back. in his house, it was hierarchical and his voice was not heard often, and the two younger brothers almost never allowed to talk. and they certainly were not allowed differing opinion. so, in my opinion, it was taught to not express. that was his household. mine growing up was exact opposite. if we had a well thought out argument, then we got our way.

interesting.

i dont know

you just made me think.

MuseRider

(34,119 posts)
14. My boys too
Fri Sep 21, 2012, 08:21 PM
Sep 2012

we read from the very beginning, I read while nursing them. We discussed and danced and sang to everything (they are now both successful musicians). Even with the same upbringing the oldest was always too darned smart and could pick up numbers and do number puzzles that I could not from early on. The youngest was good visually and was able to complete puzzles far faster than his older brother. I love thinking back and seeing the likeness and the sameness in them and thinking about it.

Whatever those outcomes were, they both picked up the music gene from me and when I see them play together, they do often, it is astounding to see the communication they have.

Mothers brag.. the youngest just cut his second CD. It was recorded in Paris so I have only heard the rough cut.

OK back to the topic. I do think this is a great idea, anything that opens up new worlds that have been closed or difficult for girls and women to get into. I wonder though, if studying how girls learn and how boys learn is not stopping us from seeing everyone as an individual more clearly.

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