History of Feminism
Related: About this forumHow Facebook Learned Rape is Bad for Business
In the end, it was all about the money.
WAM (Women Action Media), feminist Soraya Chemaly and Everyday Sexism in the UK took direct aim at Facebook's advertising revenue stream. They publicly showed major advertisers their own paid ads prominently displayed (Trigger Warning) on horrific rape-oriented Facebook pages. The most objectionable content can't ever be shown, but it includes graphic images of gore and horror, beaten children, naked children, women bound and gagged, or thrown down stairs. All supported by advertising dollars of the world's best-known brands.
It was too much for Nissan and the insurance giant Nationwide, which both pulled their ads immediately. Organizers then aimed a blistering barrage of social media messages to Dove, American Express, ZipCar and other brands, demanding that they too withdraw their ads. Twitter and Facebook were used to spread some 60,000 messages and 5,000 emails.
Followers of the campaign fanned out as if in a coordinated strategy. They disseminated the location of Facebook's upcoming shareholder meeting on June 11, and the names of all its major advertisers, including Disney and McDonalds.
Some tweeted at major financial writers for Bloomberg, the Wall Street Journal, Financial Times, the New York Times and others. Major business media and financial analysts were asked to comment on the potential damage to Facebook's share value if the advertiser exodus snow-balled. Others searched for and found a bottomless pit of violent rape-promoting content, all screen-capped on Facebook with major brand advertising. Then Amanda Todd's mother Carol and Rehtaeh Parson's father Glenford Canning joined the campaign.
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http://www.huffingtonpost.ca/sandy-garossino/wam-facebooks-pr-disaster_b_3357187.html?utm_hp_ref=tw
ismnotwasm
(42,020 posts)I have to wonder how many 'free speech' pseudo-interpreters are dug in their ugly little holes crying because their posts of beaten, raped and abused human beings got a well deserved slap. And I wonder if they know that a major gauntlet has been thrown?
redqueen
(115,103 posts)If I had a stronger stomach I'd visit one of the net's more well known misogynist havens to see what they're saying...
busterbrown
(8,515 posts)Im the kind of guy who says" Ill take a look couldnt be that bad..
Its bad and not worth viewing. Its all because you realize that this kind kind of fucking human scum lives in our country and could be our neighbor...Scary shit!
ismnotwasm
(42,020 posts)Sounds about what we expected.
Iwillnevergiveup
(9,298 posts)What a colossal waste of time it is. Really.
Hekate
(90,859 posts)This is a bee-you-tee-full demonstration of behavioral modification techniques aimed at the gorilla grandaddy of social media.
I hope the watchdogs never let up. What they have done works, but backsliding is inevitable if not monitored.