Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

The point of the PSA is to debunk the perception, held by six in 10 Americans, that owning a firearm makes a home safer. In fact, according to studies, those who own a gun—and those around them—have an increased risk of injury and death.

There's a sense here of preaching to the choir. These folks are awfully quick to backtrack from their desire to own a weapon, and the NYC setting might not do much to convince people in less liberal places to consider changing their views.

But it does, at least, suggest—indeed, demonstrate—that minds can be changed on the matter. And it's chilling in the video to see the actual guns that were used in notorious crimes, and must have been that much more so in person.

http://www.adweek.com/news/advertising-branding/ad-day-heres-what-happens-when-you-open-gun-store-middle-nyc-163523

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