She uses lots of closes....

Some people just love to hear what they want to hear and will look no further once they hear it. I have no evidence, but, I am sure the average Hillary supporters doesn't haggle car prices because they don't want to rock the boat.

Appearance is everything.

I believe for many Hillary supporters this is about electing the first woman POTUS-the other "issues" are secondary.

Some of her supporters want a woman for President.
Some of her supporters support her because they want to support and vote for the winner (bandwagon effect).
Some of her supporters support her due to overwhelming name recognition (ergo it's her "turn&quot .

I've seen lots of reasons for her support. Most of them are weak in my opinion, but the supporters that LIKE her neo-liberal economic and neo-conservative foreign policy tendencies are not my political allies in any shape or form. I believe it is incumbent on us to remake the Democratic Party so that THESE supporters no longer feel comfortable in the Democratic Party.

It's a goddamn shame that they feel so completely comfortable within the Party now, and that their interests have been better served by Establishment Democrats than ours have been over the past few decades.

From Wikipedia: Tribalism is the state of being organized in, or advocating for, a tribe or tribes. In terms of conformity, tribalism may also refer in popular cultural terms to a way of thinking or behaving in which people are more loyal to their tribe than to their friends, their country, or any other social group.

The campaign is simply trying to "sell" its candidate. Hence there is a lot of hype and exaggeration, just as with the sale of any other product. All candidates and all parties do it. The goal is to persuade people to vote for the candidate, and this is done through artful and persuasive advertising. Sometimes the ads aren't perfectly truthful, any more than an advertisement for a product is always perfectly truthful. Sometimes candidates aim their message at a particular audience. In politics it's sometimes called pandering ("my abuela" for example), but in the advertising business it's just another kind of sales pitch. Maybe you want to expand your market for corn flakes or cars or bathroom tissue to, say, Latinos, so you make ads in Spanish with uniquely Latino themes. It's not dishonest; it's advertising. Same with a campaign. If you see through it, you call it pandering.

If you say someone is "more susceptible" to a sales pitch, what does that mean? It could actually mean that the sales pitch itself is effective. Although I support Bernie I'm not prepared to say Hillary supporters are more easily swayed by advertising; there are any number of reasons why someone might support a candidate. I don't see the attraction, either, but I don't think it has to do with the marketing effort as much as it does with a predetermined idea of who and what Hillary is and what she represents, augmented by campaign advertising. The sales pitch is aimed at people who haven't decided.

The big difference between product advertising and politics is that normally people don't get so madly invested in the product that is being advertised (the one exception might be the Apple vs. PC wars but that has less to do with advertising than some sort of weird techy ideology.). I'm not going to get into blog wars over the kind of car I prefer, but people are going nuts, unnecessarily, I think, over Hillary vs. Bernie.

That's what campaigns and politics are: marketing and perception