Bernie Sanders
Related: About this forumClinton and Bush may duke it out on Twitter, but Sanders is social media king
WIth a bigger and vastly more engaged Facebook fan base, the 73-year-old Vermont senator looks a lot like young Americans candidate of choice
by Adam Gabbatt in New York
Hillary Clinton and Jeb Bush, or at least their campaign staff, spent Monday night posting altered versions of each others campaign slogans and logos, in a check-out-how-tech-savvy-I-am fight that might as well have been hashtagged #DownWithTheKids.
But while they were exchanging Twitter jibes, Bernie Sanders was in Los Angeles giving a speech to more than 15,000 raucous supporters, safe in the knowledge that, in social media terms at least, he appears to have the upper hand.
Sanders, the long-serving, independent Vermont senator who is now bidding for the Democratic nomination, has 1.6m people who like his Facebook page. Clinton has 1.1m likes, Bush a lowly 245,000.
If this seems an ineffective measure of popularity, a better indicator is in the rate of people who have begun supporting the politicians causes. For the past two months Sanders until recently a relative unknown compared to Clinton and Bush has been leading the other presidential candidates in growing an engaged and dedicated Facebook audience , according to social media monitor CrowdTangle.
more
http://www.theguardian.com/us-news/2015/aug/11/bernie-sanders-social-media-popularity-facebook-twitter
merrily
(45,251 posts)Reddit is fond of him, too, so much so that he got on to let posters interview him. And his answers said stuff. Not just a careful string of words that, in the end, turn out not to actually have said anything.
djean111
(14,255 posts)Remember when Romney did that? I guess someone's advisors have a pretty simplistic and uninformed idea of how social media works - we can see behind the curtain now - it is on the internet.
https://www.twitteraudit.com/hillaryclinton
Hillary Clinton
@HillaryClinton
2,666,832 Real
1,349,481 Fake
Followers
66% Audit score
Tweet Re-Audit! Audited a day ago
Millennials see this stuff. And are contemptuous of it. They do not take anything at face value. Not TV ads (if they even see them), not number of followers. They just don't. Makes me wonder about other "facts", like that million dollars worth of polling. If someone think that using social media just means pumping up the numbers, they need better advisers.
Joe Chi Minh
(15,229 posts)Last edited Thu Aug 13, 2015, 07:34 PM - Edit history (1)
Intended facetiously, I was about to delete this, realising that the Bush, here,was Jebediah and not George, and the Clinton, Hillary and not Bill (though, of course, Hillary' smart in her own right), when I received an obviously erroneous message that it had not been posted,
Divernan
(15,480 posts)(and that early a.m. thread got buried in the massive number of threads there - would appreciate some likes on it to make sure the DU-ers who would never come to the Bernie group get it rubbed in their smug faces!)
http://www.democraticunderground.com/1251512754
Meanwhile, Sanders excels beyond the realm of likes and followers. The self-stated democratic socialist consistently has the highest level engagement on his individual Facebook posts, meaning he has people liking his messages, sharing his thoughts, commenting on his plans.
Sanders popularity on the internet is a further example of his success with young people a key demographic given the increasing voter turnout among 18-to-29-year-olds in recent years.
Around 50% of young people voted in 2012. In the 1990s the youth turnout was regularly less than 40%, according to Politico. A study by the Center for Information and Research on Civic Learning and Engagement found that the youth voting bloc made the difference in four swing states Ohio, Virginia, Pennsylvania and Florida counting for 80 electoral college votes.
Though young people #FeelTheBern online, Sanders popularity extends far beyond social media. In Bushwick, the beating heart of New York City hipsterdom, Sanders watch parties have been packed out with beards and Vans and tattoos. In Portland, a city with a similar vibe but more rain, its a similar story.
You can buy T-shirts with the message Bernie is Bae. There are rappers coming out in support of the Sanders campaign. In July supporters nationwide held over 3,000 viewing parties to watch a live Sanders webcast.
In a final indicator of Sanders unique appeal, around five weeks ago the hashtag #babesforbernie began to appear on Instagram. Women, mostly young women, were using it to tag their own photos. They tagged themselves with signs, they tagged themselves with T-shirts, they even tagged themselves with Sanders.
Its not a definitive indicator, but its another sign that Sanders is the social media, young peoples candidate of choice. There is, after all, no #babesforbush.
n2doc
(47,953 posts)Divernan
(15,480 posts)I'm at the point of trashing the GD-Primary myself. Do love the reporting by the UK Guardian though!