Andrew Yang Scoops Up Bernie Sanders' Old Ad Man

Andrew Yang, the entrepreneur turned successful Democratic presidential candidate, has built his political appeal, in large part, on his unconventionality and newness to the political scene. Which is why it struck an odd note for many to see his campaign bring on board one of the more establishment Democratic ad consultancies in the business deep into his current run.

On Wednesday, Politico reported that the Yang campaign was hiring the firm Devine, Mulvey, and Longabaugh to help with media consulting. The firm has, for years, worked with a slate of Democratic candidates on federal and state races. But it’s best known for its work on Bernie Sanders’ 2016 presidential campaign, on which Tad Devine—one of the firm’s namesakes—served as a senior adviser.

Both Devine and the firm were set to reprise their roles in 2020. But they ended up not joining the Sanders election effort after what was described as strategic difference. In reality, the decision was largely driven by the belief within Sanders’ orbit that they could save money—and do a better job coordinating messages—if they simply produced their ads in house.

https://www.thedailybeast.com/andrew-yang-scoops-up-bernie-sanders-old-ad-man

It should be noted that Tad Devine was Paul Manafort's business partner in Ukraine and one of Sanders' chief strategists in the last Presidential campaign.

In 2016 he and his law firm was paid more than $5M by the Sanders campaign, and an unknown amount through "Old Towne Media", which received almost $100M from the campaign.