Vermont Sen. Bernie Sanders' campaign is working overtime to maximize primary voter turnout in an often overlooked but potentially powerful bloc -- Asian Americans.

"Our goal is to take Bernie's electability message to [Asian American and Pacific Islander] voters in an effective, persuasive way," said Supreet Kaur, who serves as the National Asian American and Pacific Islanders Organizer for the Sanders campaign, in an interview with ABC News.

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With a sophisticated network of Asian American and Pacific Islander volunteers and organizers, campaign officials believe building a coalition of support can make a big difference in diverse, delegate-rich states like California, where Asian Americans make up 15% of the population, according to U.S. Census data.

Asian American and Pacific Islander voters could potentially have more influence on the 2020 primaries than in previous years, especially in California, where mail-in ballots are set to begin being counted on Feb. 3, 2020 – the same day as the Iowa caucuses.