Judge Judy rules in favor of Mike Bloomberg, will join him on campaign trail

The Hill

Mike Bloomberg just released a new campaign ad featuring the most trusted jurist in America. It’s not the Chief Justice, but — for a billionaire candidate who needs to connect with working class voters — someone much better: Judith Sheindlin, known in most homes as TV’s “Judge Judy.”

Celebrity endorsements are a well-worn part of politics, of course, but they typically deliver less than candidates hope for: A quick rush of headlines, maybe, but most voters don’t ultimately make choices based on their favorite television characters.

Sheindlin could be different.

That has a lot to do with her brand of television and how her massive audience — nearly ten million people a day — views her.