https://www.nytimes.com/2020/01/07/us/politics/bloomberg-trump-super-bowl-ad.html

Michael R. Bloomberg’s presidential campaign has secured a 60-second advertising spot to be aired nationally during the game on Feb. 2, campaign officials said.

By Nick Corasaniti
Jan. 7, 2020, 1:01 p.m. ET

After news emerged that President Trump’s re-election campaign was looking to run a 30-second ad during the upcoming Super Bowl, the campaign of Michael R. Bloomberg decided to one-up the president: It secured a 60-second spot that will air nationally during the game, an ad buy that will likely cost at least $10 million.

Bloomberg campaign officials confirmed the buy on Tuesday and said they would be paying “market rate,” though they would not specify the exact cost of the ad. But executives at Fox, which is broadcasting the game on Feb. 2, have said they have been seeking “north of $5 million” per 30-second ad.

The campaign added that the Super Bowl ad would be a new spot that would directly target Mr. Trump, rather than a biographical spot highlighting Mr. Bloomberg’s career.

“The biggest point is getting under Trump’s skin,” said Michael Frazier, a spokesman for the Bloomberg campaign, who added that the buy was a flex of financial might as well. “We have the means to raise a national campaign unlike any other candidate.”

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