Bloomberg to double spending on television advertising

(My 20,000th post)

"Mike Bloomberg to double spending on television advertising after Iowa debacle"

In the wake of an Iowa caucus debacle, former New York mayor Mike Bloomberg authorized his advisers Tuesday morning to double television spending for his own presidential campaign, as his advisers have become more bullish on his odds of success.

The increase represents a massive escalation of what is already the most costly campaign for the Democratic nomination in U.S. history. The campaign has also been authorized to hire more staff, said a person familiar with the strategy.

Bloomberg’s presidential strategy is dependent on a chaotic result in the first four Democratic nominating states, where he is not competing, an outcome Bloomberg advisers say happened in Iowa on Monday.

“This is the best-case scenario,” Bloomberg senior adviser Howard Wolfson said of the confusing Iowa caucuses results. “After a year of running, the field is as unsettled as ever. No one has made the sale or even come close to it. Meanwhile, we are taking the fight to Trump every day.”

https://www.washingtonpost.com/politics/mike-bloomberg-to-double-spending-on-television-advertising-after-iowa-debacle/2020/02/04/7ca3dd7c-477a-11ea-bc78-8a18f7afcee7_story.html?itid=hp_hp-bignews4_bloomberg-4pm%3Ahomepage%2Fstory-ans