If I sell sandwiches to 10 people at $10 per sandwich, then raise the price to $30 and lose 5 customers. [View all]

I still would have increased my revenue by 50%.

Businesses do not care about losing customers to higher prices so long as the remaining customers pay more for the same goods/services which more than makes up for lost customers.

Economics isn't my strong suit. But I think that's what we're experiencing and why so many people hold a negative view of the economy overall. There's enough demand for higher priced goods that businesses can show increased profits over less consumers.

If Disneyland charged $2000 a ticket just to get into the park, it wouldn't matter bc enough people would buy at that price to make up for the lost customers.